• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Greenspace Rebrands Architects Robin Partington & Partners

By Editor November 7, 2018

Categories: Architecture, Design Studio

Creative agency Greenspace has completed the rebranding for London architects Apt, whose key projects include the award winning 1 New Street Square, the remodelled Grade II Listed Kings Library and The Treasury at the Bodleian.

Greenspace were appointed at the beginning of 2018, to work with the practice on a complete rebrand, including a new name and identity, a bespoke typeface and full suite of marketing collateral.

The brief was developed in-line with major changes for Apt, including a new studio in Clerkenwell as well as the company moving to an employee ownership structure.

Working closely with the practice directors, Greenspace says it developed a new name to reflect the new structure and purpose of the practice.

“A strong wordmark informed by distinctive architectural details and gestural mark making formed the basis of the identity. These characteristics were the foundations for a bespoke typeface named ‘Apt Sans’, developed in collaboration with Swiss foundry Fatype,” explain the designers. “Complimented by a sophisticated material palette derived from the built environment, and a bold graphic language of abstractions in form, the resulting identity is confident and distinctive whilst not overpowering the studio’s range of work.”

This latest project follows on from a growing number of architectural assignments completed by Greenspace, with past projects including brand identity and website for Zaha Hadid Architects and Wilkinson Eyre.

Greenspace
www.thegreenspace.com

Tags: Apt, Apt Sans, architects, architecture, black and white, Fatype, grey, identity design, khaki, logo design, logotype, monochrome, naming, rebranding, Robin Partington & Partners, stationery design, typography, wordmark

SEE ALSO:

  • Greenspace Creates Identity and Website for WilkinsonEyre
  • Pentagram Designs New Identity for ‘Hyphen’ Architects
  • Greenspace Creates Branding for Anthology Deptford Foundry
  • Six Creates New Brand Identity for Architects, ‘LSM’
  • Ragged Edge Unveils New Look for ‘Applied Studio’ Architects
  • Greenspace Rebrands Danish Mortgage Provider, ‘Totalkredit’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Dollar Bank Unveils New Logo and Tagline
  • SPi Global Reveals New Name and Logo
  • 3D Software Company Maxon Unveils New Logo Design
  • Capital Region Housing Rebrands to ‘Civida’
  • Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’
  • Serial Box Relaunches with New Name and Logo
  • Inter Milan Unveils New Logo and Identity
  • Studio Output Refreshes Logo and Identity for 3D Motion Specialist – Found
  • Summit Medical Group and CityMD Reveal New Brand Identity

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.