Architectural Identity Design: Struktura
Struktura is a construction company that specialises in both residential and commercial architecture, including interior design.
Saint Petersburg-based identity designer Sergey Semenov created the logo at the behest of Russian agency Relogika.
Sergey first deconstructed the letter S into two identical triangles, whose three-dimensional wireframe forms he then projected in isometric or perspective view.
An intervening negative space, which separates the postive triangle shapes, plays a critical role in making the S more visually discernible according to Sergey.
The addition of a taut, vertically-stretched typeface further compliments the S and completes the logo-mark.