• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

John Wm. Macy’s Unveils New Logo and Brand Identity

By Editor July 1, 2016

Categories: Food

John-Wm-Macys-new-logo-packaging-design

Concluding a yearlong study, U.S. food company John Wm. Macy’s has unveiled a new brand identity. With a new logo and redesigned retail packaging, the company will do business as John Wm. Macy’s Family Bakery.

“This year we’re celebrating the fortieth anniversary of the CheeseSticks recipe that launched our business,” said John Macy, founder and president, “but we thought we could do a much better job reaching consumers. We think our new branding and packaging will help us do that.”

In January 2016, John and Tim appointed Zunda Group, a branding and package design specialist based in South Norwalk, Connecticut, to rebrand the business and its packaging.

Zunda Group kicked off the process by hosting a brand-building workshop for John Wm. Macy’s family members, sales team and key marketing advisers for an exchange of ideas. Input from the workshop established initial branding priorities and led to the development of 18 preliminary design concepts. Subsequent dialogue between Zunda Group and its client refined the priorities and narrowed the field to four revised design concepts for presentation to focus groups.

“We had our own design favourites going into the focus group meetings,” said Tim Macy, “but feedback from consumers made it clear there was more to learn.” After six focus group sessions, two leading designs emerged.

Conducting additional quantitative research would have broken the project timetable, so the company says it developed and distributed an online survey to its 5,000-member consumer email-marketing list. The survey produced a clear favourite and set the stage for studio photography and final design work.

John-Wm-Macys-new-logo-packaging-design-2

John-Wm-Macys-new-logo-packaging-design-3

John-Wm-Macys-new-logo-packaging-design-4

Zunda Group
www.zundagroup.com

Tags: bakery, black, brown, cheese, CheeseSticks, gold, John Wm. Macy's, logo design, packaging design, portrait, rebranding, roundel, snack, Zunda Group

SEE ALSO:

  • Branding and Packaging Design for ‘t.lovers’
  • GAM Unveils New Logo and Brand Identity by Siegel+Gale
  • Elmwood Unveils Redesign for Anchor Cheddar
  • thyssenkrupp Unveils New Brand Identity
  • Springetts Unveils New Master Brand for Young’s Seafood
  • Toast Creates Branding for ‘Honeymakers’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design
  • Fine Choice Foods Gives ‘SUMM!’ Product Line New Logo
  • Marketing and Print Firm Nahan Unveils New Logo Design
  • Koe Organic Kombucha Debuts New Logo and Packaging

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.