Logo Design for Fuel Motorcycles
Fuel Bespoke Motorcycles Company was established in 2010. Located in Barcelona, the vintage bike shop focuses almost exclusively on restoring and building classic BMW motorcycles (especially the R100 Scrambler). The brand also makes and sells an accompanying range of motorcycle clothing.
The retro-vintage logo and identity design is the work of French agency BMD Design. Headed by designer Bruno Michaud, the creative studio is a particular specialist in textile design, having worked with major fashionwear brands such as Nike and Levi’s.