• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Crystal Maker Waterford Given New Look by Identica

By Editor January 11, 2021

Categories: Home & Garden

Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica.

The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s.

“Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and creating crystal – the very essence of Waterford,” says the design team at Identica.

Adding: “Based on the brand idea ‘crafted since 1783 for this very moment’, the agency looked to change the perception of a brand saved for special occasions, to a beautiful product that transforms everyday moments to make them truly special. Ultimately to view Waterford crystal as more spontaneous. To exist to be enjoyed, and to elevate any occasion.”

Details include a redrawn seahorse icon and wordmark, with the latter’s form said to have been inspired by the brand’s signature Lismore cut that references the battlements and windows of Lismore castle in Waterford.

The new colour palette, meanwhile, references the brand’s origins in Waterford Ireland, with “fjord green” combined with “molten orange” to represent “the elemental starting point of all crystal pieces”.

“I was hugely inspired by walking around the workshops, in awe of how the craftsmen were shaping the molten crystal using simple wooden paddles, how the crystal cutters manipulate small and huge crystal pieces over the diamond cutting wheels creating complex and delicate patterns,” explains Identica’s creative director, Richard Clayton. “And the new identity was born from these moments in the workshop, with the glowing amber of liquid crystal becoming one of the new brand colours and the intricate crystal cuts inspiring the shape and forms of the new logotype.”

A new photographic style has also been developed, allowing the product to be shown in what are described as more authentic settings, surrounded by everyday items.

“The new style is a move away from the more traditional lifestyle images that exist in the category, demonstrating that this really is a brand for you to interact with every day,” says Identica.

Identica
www.identica.co.uk

Tags: animal symbol, crystal, glass, gold, green, handwritten, Identica, logo design, logotype, luxury, orange, packaging design, rebranding, Richard Clayton, seahorse, signature, stationery design, Waterford, wordmark

SEE ALSO:

  • Identica Redesigns Household Appliance Brand Rohaus
  • Cadbury and Cadbury Dairy Milk Get New Logo Designs
  • Branding for Ice Cream Maker, ‘Momo Gelato’
  • Box of Style by Rachel Zoe Rebrands to ‘CURATEUR’
  • Gretel Creates Logo and Identity for New Burger Bar – ‘POPL’
  • Pentagram Brands Luxury Handbag Maker, ‘Khaore’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Hulsbosch Refreshes Logo and Branding for HeartKids Charity
  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design
  • WWP Beauty Reveals New Logo and Branding

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.