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McLaren Reveals 50th Anniversary Logo

By Editor January 22, 2013

Categories: Automotive

McLaren-automotive-car-logo-design-branding-identity-graphics-50

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material.

Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The original logo stayed in place until the end of 1966, whereafter it underwent a somewhat minimalist adaptation. That was until 1981, when the marque was completely overhauled. However, since that period the design has evolved with only minor revisions.

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Today, the Group’s pre-eminant brand is, of course, McLaren Automotive, which launched the 12C and 12C Spider sports cars back in 2011 and 2012 respectively.

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In keeping with its plan to introduce a new model each year, McLaren recently unveiled the P1 concept car at the Paris Motor Show.

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Source: McLaren Automotive

Tags: 5, 50, arrow, badge, beak, bird, black, branding, Bruce McLaren, chevron, circle, emblem, identity, logo design, M, McLaren, McLaren Group, motor racing, race track, racing, red, shield, silver, sports car

SEE ALSO:

  • McLaren to Revive Iconic Logo for P1 Track Edition
  • New McLaren F1 Racing Car Gets Livery Design by The Clearing
  • Mopar Unveils 50th Anniversary HEMI Logo
  • Lamborghini Announces Special 50th Anniversary Logo
  • Automotive Charity ‘Ben’ Reveals New Brand and Logo
  • Royal Enfield Reveals New Brand Logo, Crest and Monogram

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