• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

New York’s Cooper Hewitt Unveils New Identity by Pentagram

By Editor June 18, 2014

Categories: Community, Education, Government, Social & People

Cooper-Hewitt-Smithsonian-Design-Museum-logo-design-Pentagram

Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year.

Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new custom typeface, Cooper Hewitt, created by Chester Jenkins of Village.

Opara and his team say they have worked closely with Cooper Hewitt and Jenkins to develop the identity. Located in the historic Andrew Carnegie Mansion in New York, Cooper Hewitt is part of the Smithsonian Institution, the group of 19 museums and galleries administered by the U.S. government and popularly known as the “nation’s attic.”

The identity also exists as a new typeface that will be made available free to the public, who are being encouraged to utilise it in their own designs. The font has also been acquired for the museum’s permanent collection.

“We are spreading good design by making our elegant new typeface, Cooper Hewitt, available as a free download on cooperhewitt.org, as well as collecting it as an important example of the design process,” says Cooper Hewitt director Caroline Baumann.

Opara also helped develop the museum’s new name. Formerly the Smithsonian’s Cooper-Hewitt, National Design Museum, the new name replaces “National” with “Smithsonian” and eliminates the hyphen, simplifying the brand while emphasizing its heritage.

“Cooper Hewitt’s new identity plays it straight, with no play on visual or theoretical complexity, no puzzling contradiction or ambiguity, no distracting authorship,” says Opara. “Function is its primary goal, and ultimately the logo is important, but not as important as what the museum does.”

In some applications the new Cooper Hewitt wordmark will be accompanied by the signature “Smithsonian Design Museum,” which uses the Smithsonian’s existing identity, designed by Chermayeff and Geismar in 1997 and set in the contrasting serif typeface Minion Pro.

Cooper-Hewitt-Smithsonian-Design-Museum-logo-design-Pentagram-5

Cooper-Hewitt-Smithsonian-Design-Museum-logo-design-Pentagram-2

Cooper-Hewitt-Smithsonian-Design-Museum-logo-design-Pentagram-7

Cooper-Hewitt-Smithsonian-Design-Museum-logo-design-Pentagram-6

Cooper-Hewitt-Smithsonian-Design-Museum-logo-design-Pentagram-3

Cooper-Hewitt-Smithsonian-Design-Museum-logo-design-Pentagram-4

Pentagram
www.pentagram.com

Tags: branding, Caroline Baumann, Chermayeff and Geismar, Chester Jenkins, Cooper Hewitt, Eddie Opara, gallery, identity, logo design, logotype, Minion Pro, naming, Pentagram, Smithsonian Design Museum, Smithsonian Institution, typeface design, Village, wordmark

SEE ALSO:

  • Pentagram Updates Identity for the Philadelphia Museum of Art
  • Pentagram Unveils Branding for ‘NLand Surf Park’
  • Pentagram Designs New Identity for Bike New York
  • Pentagram Designs Identity and Graphics for ‘Choice Works’
  • Pentagram Brands New Social Network, ‘Blopboard’
  • Pentagram Creates Identity for Brooklyn’s ‘Montague Street’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • YourParkingSpace.co.uk Reveals Brand-New Logo
  • Hulsbosch Refreshes Logo and Branding for HeartKids Charity
  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.