• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Offthetopofmyhead Unveils New Logo for McCabe’s Coffee

By Editor September 28, 2017

Categories: Food

Offthetopofmyhead has created the new logo and graphic identity for Irish coffee brand, McCabe’s.

The latter is said to be one of the original coffee roasters in Ireland; their first roastery was set up by Clive McCabe in 1997 and they’ve expanded since Stephen McCabe took over the business from his father.

While Offthetopofmyhead designed the new visuals, Thinking Room developed McCabe’s brand platform and positioning, as well as scripting their slogan.

“We’ve developed a logo and graphic identity that reflects the roastery’s roots. The symbol merges two, until now, unrelated objects – a coffee bean and County Wicklow’s iconic Great Sugar Loaf mountain. Together, they tell the story of what McCabe’s do and where they do it – they create a sense of place,” explains John Spencer, Offthetopofmyhead’s founder and creative director. “The namestyle has a hand-crafted look. It was influenced by woodblock type and the condensed fonts that are commonplace on coffee sacks. McCabe’s logo is traditional with a modern twist.”

“McCabe’s brand and customer base has grown massively over the last 20 years, but despite their success they like to keep things grounded and real,” adds Barbra Wright, Thinking Room’s founder and brand strategist. “They wanted their branding and communications to reflect their down-to-earth Irish-ness. They pride themselves on being coffee aficionados but they’ve never been smitten by the hipster scene – they’re seriously good but not too serious.”

McCabe’s new identity is currently being rolled-out across an array of collateral including packaging, street signs, point-of-sale displays, cups, clothing, vehicles, merchandise and their website and social media platforms.

Offthetopofmyhead \ www.offthetopofmyhead.co.uk
Thinking Room \ www.thinkingroom.org

Tags: Barbra Wright, bean, brown, coffee, geography, Great Sugar Loaf, identity design, Ireland, John Spencer, logo design, McCabe’s, mountain, Offthetopofmyhead, orange, packaging design, rebranding, Thinking Room, typography, Wicklow, woodblock

SEE ALSO:

  • Offthetopofmyhead and Thinking Room Create Brand Identity for Liferaft
  • Offthetopofmyhead Unveils New Logo Design for Beechdown
  • U.S. Coffee Brand ‘Green Mountain’ Unveils New Look
  • Offthetopofmyhead Unveils New Look for ‘Tribal Voice’
  • Offthetopofmyhead Rebrands the British Geriatrics Society
  • Offthetopofmyhead Creates New Identity for OxfordSM

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’
  • Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary
  • LA-Based Marketing Agency Kobe Digital Unveils New Logo

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.