Opportunity Catalysts Get New Branding by SomeOne
SomeOne has created the branding for business advice company OC, which claims to help businesses identify new opportunities, realise them or do both.
The new identity is centred around a typographic grid that the designers say illustrates how pathways and connections can be formed.
A bespoke typographic solution was created at SomeOne, based on creating a clear line between starting points the typeface acts as a “badgeless branding system”.
Lead designer for SomeOne, Andy Jackson describes the thinking around the new branding: “The offer is finding simplicity surrounded by complexity. Getting things done is easy if there are no obstacles — what the OC team do so well is finding the clearest path between the starting challenge and the desired outcome. We dramatised that path with the new visual identity”.