The identity for next year’s Champions League final, which is to be held in the Turkish city of Istanbul, has officially been unveiled. The logo is the second in a series of final designs and features the trophy as its centrepiece. Created by artist and illustrator Tolga Tarhan, who happens to be a native of […]
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The official logo of the 2022 Fifa World Cup in Qatar has been revealed in the capital city of Doha. As well as making allusions to the game of football, the design is claimed to feature elements of local and regional Arab culture. “The swooping curves of the emblem represent the undulations of desert dunes […]
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Branding agency SomeOne has created the new look for health and beauty supplements company, Lumity. Founded by a PhD graduate from the University of Cambridge, and said to have a dedicated following among makeup artists and celebrities, including the likes of Helena Christensen, Yasmin Le Bon and Cheryl Cole, Lumity makes and sells anti-ageing products […]
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International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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Global entertainment marketing association Promax has revealed a new logo and identity created by branding agency, loyalkaspar. Headquartered in Los Angeles, Promax was founded in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. At present, it claims to be the largest such association in the world. With the rebrand, […]
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Pacific Energy Concepts (PEC) has revealed an updated logo and redesigned website as part of a major brand refresh. Founded in Vancouver, Washington in July 2009, PEC provides energy-efficient LED lighting solutions based on what is referred to as an Energy as a Service (EaaS) business model. Over the years, the company claims to have […]
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Clarkson University and its Department of Athletics & Recreation has officially unveiled a refreshed visual identity for its Golden Knight mascot and athletic programs. The rebrand is said to be the outcome of “extensive engagement” with students and sports teams, and includes a distinct logo, new wordmark, and bespoke font style. “Proud, respected, strong, fierce, […]
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