Fareway Marks 80th Anniversary with New Logo Design

U.S. grocery store chain Fareway Stores has revealed an all-new logo design as part of its 80th anniversary celebrations. The refreshed logo, which has already started to roll-out across advertising, exterior signage, and in-store placement, prominently features Fareway, with the words meat and grocery, in solid red lettering. Accompanying the logo is a new shield […]
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‘Milk’ Cashmere Unveils New Logo and Identity by BTL Brands

BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
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BCR Reveals New Logo as Part of Major Rebranding Rollout

BCR, a Florida-headquartered clean-technology company that is involved in the water and wastewater treatment industries, has announced it will be rolling out a major repositioning and brand refresh this spring, which parallels a recently announced expansion to provide its biosolids treatment technologies across North America. “BCR’s new brand and repositioning is an important part of […]
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‘The London Dolls’ Beauty Salon Rebranded by BTL Brands

Branding agency BTL Brands has relaunched Hackney beauty salon, The London Dolls, with a new brand – THELDNDLS – to appeal to the “young, tech-savvy woman”. The agency says it was challenged to relaunch the brand to bring it up to date with the “female empowered era”, whilst not changing the potentially divisive name. As […]
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Luxury Real Estate Firm ‘Halstead’ Rebranded by Pentagram

Pentagram has created the new identity for Halstead, a residential real estate brokerage firm headquartered in the New York metropolitan area. The new look, which centres around a dimensional, changing letter “H”, encompasses brand positioning and messaging, environmental graphics and marketing campaigns, as well as the company’s website. “The reimagined ‘H’ icon is architectural and […]
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‘Well&Truly’ Snacks Brand Given New Look by B&B studio

Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look aims to celebrate “taste and satisfaction”. “As the mainstream and healthy snack sectors begin to converge, B&B was keen to help Well&Truly take advantage of the […]
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Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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