& SMITH Creates Logo and Identity for New UK Hotel Group – ‘GuestHouse’

Branding agency & SMITH has created the logo and identity for new independent UK hotel group, “GuestHouse”. The vision of three brothers, namely, Tristan, James, and Tom Guest (hence the business name), the group opened its second hotel, No. 1, York, this week after opening its first, No.15, Bath earlier in the year. Brighton is […]
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Sabio Group Reveals New Logo Design

Sabio Group has recently launched its new brand and corporate website as it aims to grow its profile in the multi-billion-pound customer experience (CX) and contact centre technology industry. The CX tech and services provider unveiled details of its new modern re-brand following an accelerated growth trajectory over the course of the last 18 months. […]
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Pivot Energy Services Rebrands to ‘Tallarna’, Unveils New Logo

Pivot Energy Services, a climate tech start-up for the built environment, has announced its rebrand to “Tallarna”. The new name means “pine trees” or “the pines” in Swedish and is claimed to highlight “the company’s ability to reduce carbon emissions in buildings at speed and scale.” The rebrand includes the launch of a new logo, […]
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SMART Global Holdings Reveals New Name and Logo

SMART Global Holdings has announced a rebrand, changing its name and identity to “SGH”, which the American firm says will “better symbolise its role in the SGH family of companies”. The California-headquartered outfit, which specialises in the design and manufacturing of electronics for computing, memory, and speciality LED solutions, also says the new look signifies […]
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Offthetopofmyhead Rebrands Ymchwil Canser Cymru – Cancer Research Wales

Independent Welsh charity, Cancer Research Wales, has revealed a new logo and identity with design by Offthetopofmyhead. The agency has created the new look in collaboration with charity strategist Alice Devitt, typographer Alan Meeks, designer Claire Lythgoe, and photographer Slater King. The striped graphic identity has already started rolling out across both printed and digital […]
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Brussels Airlines Launches New Logo and Livery

Brussels Airlines has unveiled a new brand identity, in an effort to cement its position as Belgium’s number one carrier. Updated colours, a new logo, and aircraft livery are the visual token of the airline’s new look, which the company claims readies it “for future challenges”. “With this new brand identity, we are ready to […]
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Campers Village Rebrands to ‘Breathe Outdoors’, Reveals New Logo

Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
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