Regent Hotels & Resorts has unveiled a new logo and monogram as part of a major brand refresh. Designed by typographer Andreas Neophytou, the new logo is described as having “elegant simplicity”, and is further claimed to have been built on the legacy of the brand’s original, copperplate-esque wordmark. “The logo is designed to epitomise […]
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Branding agency Ragged Edge has created the new look for Qbic, a budget hotel chain that currently has sites in both London and Amsterdam. The refreshed visual identity is said to have been inspired by the hotel’s physical layout, while its tone of voice is claimed to celebrate guests’ “quirks and eccentricities”, and where “weird […]
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B&B studio has refreshed the logo and packaging design for British confectionery brand, Peppersmith. The revised look, it is claimed, “celebrates the natural ingredients and strong flavours” of the brand’s range of sugar-free chewing gum and mints. Designers at B&B, who were responsible for creating the original Peppersmith brand back in 2010, say the refresh […]
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London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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Warner Chappell Music (WCM) has revealed a new logo design and brand identity as part of a major rebrand. The changes follow what is being claimed as “the beginning of a new era” for the global music publishing giant, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & […]
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Navy Pier, said to be one of the top-attended destinations in America’s Midwest, has revealed its newly redesigned logo to the public. Created in partnership with Chicago-based brand strategy and design firm ColorJar, the redrawn logo accompanies the Pier’s brand refresh, which will be brought to life across the Pier, Chicago and the region beginning […]
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Choice Hotels has unveiled refreshed logos for four of its midscale brands, namely, Quality Inn, Clarion, Sleep Inn, and MainStay Suites. The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the […]
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