Personal Identity Design: Lucas Young

Lucas Young is a 19 year old graphic designer who is passionate about all things print and typography. Currently a student in Toronto, Ontario (Canada), Lucas has already started developing his own individual aesthetic imprint. His personal logo-mark may be regarded as being somewhat experimental and evolving at this stage, in that it consists of […]
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Logotype Design for Italian Composer, Gaetano Donizetti

Domenico Gaetano Maria Donizetti (d. 1848) was an Italian composer from Bergamo, Lombardy. Graphic designer Jee Sook Kim conceived this logotype proposal for the famous composer as part of a college class she undertook at California’s famed Art Center College of Design in Pasadena. The class was actually taught and led by renowned American typeface […]
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Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
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Branding for a Photography Agency: Peter Bailey Company

Based in London, with offices in New York, Peter Bailey Company (PBC) represents leading photographers and digital artists. The agency produces photo shoots, branding projects and advertorials for the advertising, design and magazine industries. Creative studio Bunch, also based in London, was approached by PBC to help it refresh its brand. Bunch subsequently created a […]
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Logo for a Personal Trainer: Erin Eleini Fitness

Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney. For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt […]
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Personal Branding: Louise Mertens

Belgian designer Louise Mertens is a graduate of St Lucas Antwerp University College of Art & Design (Antwerp), where she recently completed a bachelor’s degree in graphic design. For her personal identity design, Louise decided on using the initials of her name. The letters L and M are arranged, formed and interconnected around the edges and […]
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Identity Design for RAM Swiss Watches

RAM is a Swiss watch manufacturer that launched its first timepiece collection in December 2008. The brand, currently headquartered in the city of Zug in Switzerland, has strong associations with sports. The name ‘RAM’ – both as a symbol and zodiacal sign – has connotations of strength, dynamism, speed and strong will; all attributes that the company […]
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