Yahoo has officially unveiled its new logo after showing 30 variations of the design over the course of the past month. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Kathy Savitt, Yahoo’s chief marketing officer, said in a blog post […]
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Branding and Packaging Design for ‘Odette Toilette’

Odette Toilette is the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory ‘adventures’ for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. London-based agency Design Friendship, headed by friends Natasha Shah and Chris Hilton, designed Odette Toilette’s identity and stationery […]
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Supple Studio Creates Identity for ‘Pin Sharp’

Supple Studio has recently created the visual language and collateral for Pin Sharp – an annual two week summer fashion school run by University of the Arts London’s Widening Participation team. The course focuses on contemporary menswear and takes place at Central St Martins College of Arts and Design throughout August. Creative Director Jamie Ellul says, […]
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BrandOpus Develops New Identity for ‘Brakes’

Brakes, a leading European food service supplier to the catering industry with over 10,000 employees based in over 80 locations, has partnered with BrandOpus to create their new brand identity, designed to highlight the company’s dedication to quality and service. The new identity serves as shorthand for the company mission, placing the Brakes people and […]
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Identity Design for Film Producer, ‘Blickfang Media’

Blickfang Media is a film and television production agency headquartered in Munich, Germany. The company commissioned Dortmund-based graphic designer Ramin Nasibov to create its identity. The brief asked for a simple, easily recognisable, and memorable logo design. Ramin’s idea was to merge the letter “B” with the profile of a vintage movie camera in a […]
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Concept Branding and Packaging Design: ‘PIST!’

Marie Bergeron is a freelance illustrator and designer from Canada. She is a graduate of Montreal’s Centre de Design, where she formally studied Graphic Design. PIST! was created for a packaging class as part of her degree course. “I had to find a new and thoughtful way to package pistachios,” Marie explains. Disposing of shells […]
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From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
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