Chevrolet’s Bowtie Logo Celebrates 100th Anniversary

Chevrolet’s ‘bowtie’ logo celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain. In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centred at […]
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Automotive Branding: VUHL

VŪHL (the name is pronounced ‘vool’ and stands for ‘Vehicles of Ultra- lightweight and High-performance’) is a brand new car manufacturer from Mexico. The VŪHL 05, a mid-engined two-seater that was officially launched at the Goodwood Festival of Speed in the UK just last week, is the company’s first ever production car. Guillermo Echeverria senior, […]
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Religious Branding: 23. Jewish Culture Festival

The Krakow Jewish Culture Festival is an international cultural event with a tradition dating back over 20 years. However, in recent times, the Festival had started to struggle with its identity, at both visual and socio-cultural levels. Organisers felt the event was becoming somewhat stagnant and antiquated. And so, in an attempt to communicate Jewish […]
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Logo Design for Film Studio ‘Andaluz’

Andaluz is a Brazilian film studio that as well as directing and producing films, also provides a colour correction service. The studio is forever exploring new ways of improvising and devising film. The company’s business name was inspired by Surrealist short film Un Chien Andalou (An Andalusian Dog), which was made in 1929 by Spanish […]
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Identity Design for Digital Consultancy ‘Metronet’

Metronet is a digital marketing consultancy that delivers services such as SEO, PPC management, analytics tracking and web design to a wide range of clients. Norwegian creative agency Work in Progress was appointed by Metronet to design its logo. Lead graphic designer and Work in Progress co-founder Torgeir Hjetland took visual influence from early computer […]
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Concept Logo: Minnesota Vikings Rebrand

The Minnesota Vikings are a professional American football team from Minneapolis in the U.S. state of Minnesota. California-based design agency Soulcake performed a three day “brand botox” for the Vikings with the objective of adding a more aggressive energy to the NFL team’s mascot. Penned under the direction of designer and agency co-founder Dane Storrusten […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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