AVA Guitars – Branding and Identity Design

Today we are continuing with yesterday’s theme of music-associated branding. AVA is a guitar company based in Oporto, Portugal, that makes high performance instruments for professional musicians. Design consultancy Pacifica™ was responsible for the naming and identity design. The studio, also based in Oporto, was established in 2007 by Pedro Serrão, Pedro Mesquita, and Filipe […]
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Logo Identity Design for DJ Zetro

This futuristic logo was designed for a new DJ enthusiast who requested a clean yet upbeat look to reflect his particular style of music. Graphic designer Michael Jimenez, from Orlando in Florida (USA), wanted to incorporate diagonal lines to try and suggest movement throughout the design. He omitted using any kind of pictograph and instead relied […]
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USA TODAY Unveils Redesigned Logo

USA TODAY, a multi-platform news and information media company, is celebrating its 30th anniversary with a redesign on all platforms, as well as the introduction of a new logo. The new USA TODAY adopts a more current, modern approach. Key elements of the reimagined products include: a total redesign of the newspaper aimed at visual […]
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Cablevision Unveils New Optimum Logo

We have just received this press release from Cablevision Systems Corp., (NYSE: CVC). The company has today unveiled a new Optimum logo and the company’s first branding campaign in nearly 10 years, focused on customers and the meaningful connections enabled by the company’s Optimum products and technology. The initial flight of television advertising will begin […]
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Lamborghini Announces Special 50th Anniversary Logo

Lamborghini super-cars sold throughout 2013 will feature a unique logo design. The Italian performance car maker has introduced a new logo to celebrate 50 years of coachbuilding. From Lamborghini: The 50th Anniversary logo contains the number “50” above the word “anniversary”, using the clean, essential lines typical of the distinctive style of Lamborghini’s super sports […]
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University of Denver Unveils New Logo

The University of Denver today officially unveiled a new visual identity and brand-positioning statement. The new brand is designed to honor the University’s long history of educating creative and independent thinkers, and brings to life the University’s vision statement—to be a great private institution dedicated to the public good. The brand positioning is designed to […]
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The Art of Logo Design is a short documentary from PBS that discusses what makes a great logo, as well as the history behind logo design (all the way back to cave painters in pre-history). It revolves around taking the complex and reducing them down to simple ideas that can be easily communicated with the […]
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