Identity Design for Cheesemaker ‘Over The Moon’

Australian agency The Creative Method was issued a brief to design an identity for a boutique cheese company from New Zealand. The solution needed to feel hand crafted, special and have immediate quality perceptions whilst also standing out from its core competitors in the speciality cheese sections of delicatessens. It needed to have an immediate […]
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Concept Branding and Packaging: ‘Beehive Honey Squares’

Graphic designer Lacy Kuhn recently graduated from Western Washington University, where she completed a Bachelor of Arts in Design. This project was completed as part of her course studies and takes as its starting point a new line of Heartland breakfast cereals, conceived in turn as an experiment by the National Cereal Corporation. The marketing […]
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Identity Design for First Born Films

Los Angeles-based First Born Films was launched in early 2012 by Oscar winning producer Branko Lustig (Schindler’s List, Gladiator) and Daniela Cretu. The film production company tasked Mirko Ilić Corp. with designing a suitable visual identity. Headed by Mirko Ilić, the New York studio came up with a filmstrip-themed logo design that includes an animated […]
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Concept Logo for NBA Player Kevin Love

Kevin Love is an American professional basketball player who currently plays for the Minnesota Timberwolves in the NBA. Industrial designer Austin Jermacans, from the city of Philadelphia, has conceived this branding proposal for the famous two-time All-Star. The project consists of a primary and secondary logo combined with complementing patterns. Austin has additionally conceptualised ways […]
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Visual Identity for Arch Residential

Arch Residential is a lettings-focused estate agency that operates out of Borough in South East London. The company approached graphic designer Denis Mallet, of London-based studio DMWORKROOM, to help create a stronger and more memorable visual identity. As the main constitutive logo element, Denis created an iconic symbol using the first letter of the business […]
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Chevrolet’s Bowtie Logo Celebrates 100th Anniversary

Chevrolet’s ‘bowtie’ logo celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain. In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centred at […]
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Automotive Branding: VUHL

VŪHL (the name is pronounced ‘vool’ and stands for ‘Vehicles of Ultra- lightweight and High-performance’) is a brand new car manufacturer from Mexico. The VŪHL 05, a mid-engined two-seater that was officially launched at the Goodwood Festival of Speed in the UK just last week, is the company’s first ever production car. Guillermo Echeverria senior, […]
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