Fashion Branding: GENE Clothing

GENE is an exclusive women’s clothing brand created by former model and stylist, Lora (Nikolaev) Gene. Established in 2009, the fashion label is guided by an aesthetic philosophy which maintains that style exists in a woman’s DNA. Lora, as well as being the owner and original founder, also serves as the company’s creative director. For […]
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Coffee-House Branding: Patricia

Patricia is a standing room only café in the financial district of Melbourne city, run by seasoned baristas Bowen Holden and Pip Heath. The café is named after Holden’s grandmother, Patricia (it just so happens that Heath’s grandma is also called Patricia). A research study in the form of a collaborative workshop between creative agencies […]
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New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
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‘Participatory’ Identity Design: idBrooklyn

idBrooklyn is a large-scale design project aimed at creating the graphic identity of Brooklyn through social interaction. As a participatory design project, idBrooklyn involves designing icons of Brooklyn’s culture through community-based workshops, a website and mobile app. The Kickstarter-based platform is the brainchild of studio imagenHB, a branding company with offices in Argentina, Santiago de […]
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The Palestinian Museum by venturethree

Global creative studio venturethree has designed the branding for The Palestinian Museum, a new flagship project of the Welfare Association (a non-profit organisation providing development and humanitarian assistance to Palestinians since 1983). Designed by Heneghan Peng architects, the Museum is dedicated to the exploration and understanding of the culture, history and society of Palestine and […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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Logo for a Modelling Agency: V Management

Run by fashion expert Victoria Kass, V management is a modelling agency headquartered in the city of Tallinn, Estonia. The model management’s identity is built around a unique monogram combining the initials of the founding partners’ names – Victoria and Elisabeth. Creative outfit AKU Collective, also based in Tallinn, designed the logo. The multidisciplinary design team is formed […]
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