Sports Logo: Umbro Revisited

Established in 1924, Umbro is a major British sportswear brand that is synonymous with English football. Although purchased and then recently sold by Nike to American clothing giant Iconix Brand Group, the company still retains its headquarters in Cheadle, Greater Manchester – not too far from Wilmslow in Cheshire where the business was originally founded by […]
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Design Studio: Eight Brand Communications

Eight Brand Communications hail from Budapest in Hungary. The team of branding specialists are headed by creative director Gergely Kádár. As well as managing Eight, Gergely lectures in corporate identity design at the Visart Academy Budapest (École d’Art Maryse Eloy) and also serves as current vice president of MATT (Society of Hungarian Graphic Designers and […]
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Middle East Décor: AL MASSA

A graduate of Ecole Supérieure Des Sciences et Technologies du Design (ESSTD), graphic designer Najet Ounis currently works for the Tunisian division of global advertising giant JWT. This logo proposal was completed for an Abu Dhabi-based company specialising in gypsum works and interior decoration. Running from right-to-left, the bold, almost rectilinear form harks back to the […]
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Pantone Hotel

The Pantone Hotel in Brussels is the first boutique designer hotel from the world colour standard. Designed by the Belgian branch of international creative agency Base Design, the logo and identity build on Pantone’s existing logotype and reference Pantone’s iconic colour chip. The identity concept “live in colour, dream in colour” permeates the entire experience of […]
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Design Branding: 7×7 FUTURE FOCUS

7×7 Future Focus was the fourth in the Design Institute of Australia’s lecture series, which were organised and held during The Melbourne Design Festival back in 2009. Leading figures from seven design disciplines were invited to present their top seven future industry trends and predictions at a fast paced and highly visual event in front […]
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Barber Shop: Fast Eddie’s

Situated in one of Boston’s historical neighbourhoods, Fast Eddie’s is a traditional barber shop that has been tending to men’s hair for well over half a century. Graphic designer Richie Stewart, of Commoner, Inc. studio, came up with this revised branding and identity proposal for the traditional gents hairdressers. Richie wanted both the logo mark […]
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Yoga Store: Red Tiger

Based in Stockholm in Sweden, Red Tiger is an online e-business store that sells yoga and sports-related accessories. The retailer turned to Russian graphic designer Irina Batkova to help formulate a new and energetic corporate identity. From the outset, Irina’s objective was to create a logo mark that was meditative but at the same time […]
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