Ragged Edge Creates New Look for Fertility Brand – ‘Mylo’

Fertility technology company myLotus has rebranded as “Mylo”, with design by Ragged Edge. Mylo’s ovulation tracker, which detects luteinising hormone in the urine, is claimed to offer users the tools and information that will optimise their chances of having a baby. Changing the name from myLotus to Mylo is said to have set the tone […]
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QMT Windchimes Unveils New Name and Logo

After 30 years in business, QMT Windchimes has announced today the launch of its new name, Wind River Chimes. Along with the name change, the American company has launched a new logo and website, with the latter claimed to have a look and feel that makes it easier for consumers and retailers to order products. […]
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Great American Cookies and Marble Slab Creamery Introduce New Logos

Great American Cookies and Marble Slab Creamery have both introduced new brand visions, logos, packaging, and store designs. Owned by Global Franchise Group (GFG), the confectionery brands are said to be two of America’s favourite destinations for sweet treats and celebrations. GFG partnered with Colorado-headquartered brand consultancy and creative agency Sterling-Rice Group (SRG) to develop […]
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Cambridge University Boat Club Reveals New Logo by Offthetopofmyhead

Design agency Offthetopofmyhead has created the new logo and identity for Cambridge University’s Boat Club. At the start of last month, three separate rowing clubs from the world-famous university, namely, Cambridge University Boat Club, Cambridge University Women’s Boat Club, and Cambridge University Lightweight Rowing Club, unified to become one new club – for both men […]
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‘Enjoy Education’ Gets New Logo and Identity by Studio Output

Design agency Studio Output has created the new positioning, brand identity, and website for private tutoring and homeschooling business, Enjoy Education. Originally founded in 2006 by Oxford graduate Kate Shand, the London-based company has expanded in subsequent years, even managing to win a prestigious Education Investor Award for Best Private Tuition Company in 2013 and […]
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The FA Reveals New Emirates FA Cup Logo Design

The FA, English football’s governing body, has revealed a new logo design for the FA Cup, the world’s oldest domestic cup competition. The new look, which is described as being “fresh and premium”, is designed “to celebrate the competition’s rich heritage and tradition” and will roll out across digital, print, physical, and broadcast mediums. Said to […]
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Electric Ink Rebrands as Stories & Ink

Robot Food has rebranded Electric Ink following a strategic shift online as a direct-to-consumer tattoo skincare brand. Alongside the change in business strategy, the UK-based branding agency says it saw an opportunity to reassess the brand, adding further depth to the original proposition and creating potential for wider growth. Electric Ink was founded on a […]
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