Texas State University Reveals New Logo Design

Texas State University has revealed an all-new logo design that utilises the educational institute’s abbreviation TXST. However, the new wordmark will not be replacing the current “Supercat” logo. Created by an in-house marketing team working in collaboration with Texas State Athletics, the university’s official sports department, officials are keen to stress that the new logotype is […]
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Springetts Designs Range of Hot Sauces for World of Zing

Springetts Brand Design has designed a range of new hot sauces that have just been launched in the UK by London-based speciality food brand, World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then […]
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Binghamton Devils Reveal New Logo Design

The Binghamton Devils have unveiled all-new logos and uniforms ahead of the 2017–18 season. Formerly based in Albany, where they were called the Albany Devils, the Devils recently relocated to New York’s Broome County, and are set to commence play in the American Hockey League (AHL) this coming October, where they will serve as the top minor […]
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Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
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SEAT Reveals Nine Names Shortlisted for New Car

Nine names, from a total of 10,130, have been selected by SEAT in the latest step of its #SEATseekingName initiative. The campaign was launched earlier in the year to find a name for the Spanish car brand’s future third SUV model, which will go on sale in 2018. The shortlisted place names, all taken from […]
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White Bear Studios Brands Laser Cutters, ‘Swordfish Works’

White Bear Studios has created the new branding for Swordfish Works, a Shoreditch based workshop that specialise in laser cutting. “Our brief was to create a brand that would stand out against the rest of the laser cutting market and that represented the high level of craftsmanship of the business and their problem-solving capabilities,” says […]
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