NASCAR Reveals New Logo, Premier Series Name

NASCAR has unveiled a new official brand identity which will replace the bar mark used by the motorsport company since 1976. As the first logo update in four decades, the new design incorporates elements of each of the brand’s previous marks, including the red, yellow and blue colouring from the first three marks, respectively, and […]
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Rose Completes Branding for the English National Opera

Design agency Rose has completed the rebranding of the English National Opera (ENO). The new look includes a refreshed logo as well as a new marketing strategy and visual identity. The change comes after the Arts Council England announced plans to cut funding across the whole cultural sector in early 2014; the resulting cuts saw […]
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Tann Westlake Creates Branding for ‘Revolution in Kindness’

Design agency Tann Westlake has created the logo and branding for Revolution in Kindness, the charitable organisation formerly known as The Body Shop Foundation. The charity’s founders say they are keen to get back to the ideas and beliefs of what founder, Anita Roddick, had back when it all began. “Our brief was to create […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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Electric Car Company Changes Name, Reveals All-New Car

US electric car company Atieva has changed its name to Lucid Motors. As well as announcing a change to its identity, the California-based startup has also revealed a new luxury saloon vehicle. Dubbed “Air”, the prototype car is claimed to deliver a range of 400 miles while also generating 986 bhp. Its lithium-ion battery cells […]
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Mövenpick Hotels & Resorts Reveals New Corporate Identity

The London office of strategic brand and packaging design agency Bulletproof has created a new corporate identity for Swiss hotel chain Mövenpick Hotels & Resorts. The new identity will be seen across all external brand communications, inside over 80 hotels across Europe, Africa, the Middle East and Asia, as well as across the wider Mövenpick Group. […]
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SomeOne Rebrands St Catherine’s Hospice

SomeOne has created the new identity for St Catherine’s Hospice, a charity established some forty years ago that currently provides end of life care for people in Crawley, Horsham and East Surrey. The new look encompasses both patient materials and digital channels. Accompanying the core brand assets is a visual operating system that is designed […]
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