Sporting Identity: Golden Racket Award

Over the past few years Tour Tennis has emerged as a major player on Russia’s tennis scene. As well as publishing Tennis Weekend magazine since 2007, the organisation now also runs and coordinates the country’s largest amateur tennis tournament. In 2010 the brand duly inaugurated its first national tennis prize, named the “Golden Racket”. Moscow-based […]
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Government Branding: ‘Create Hong Kong’

CreateHK is a dedicated agency established by the Commerce and Economic Development Bureau of the government of Hong Kong. The organisation’s mission is to both champion and drive the development of Hong Kong’s creative economy, with a long-term ambition of making Hong Kong the region’s creative capital. In 2009 the agency launched a nationwide logo […]
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Photography Studio: Zafer Akdol

Based in Istanbul, in Turkey, Zafer Akdol Studio specialises in contemporary fashion and advertising-related photography. The studio turned to fellow Istanbul agency TANITIMON Advertising for the design of its logo. As co-founder and current creative director, Özgür Ahmet KÖSE took personal responsibility for devising the new identity. Although the logotype features the business’s full corporate […]
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Sports Logo: Umbro Revisited

Established in 1924, Umbro is a major British sportswear brand that is synonymous with English football. Although purchased and then recently sold by Nike to American clothing giant Iconix Brand Group, the company still retains its headquarters in Cheadle, Greater Manchester – not too far from Wilmslow in Cheshire where the business was originally founded by […]
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Design Studio: Eight Brand Communications

Eight Brand Communications hail from Budapest in Hungary. The team of branding specialists are headed by creative director Gergely Kádár. As well as managing Eight, Gergely lectures in corporate identity design at the Visart Academy Budapest (École d’Art Maryse Eloy) and also serves as current vice president of MATT (Society of Hungarian Graphic Designers and […]
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Middle East Décor: AL MASSA

A graduate of Ecole Supérieure Des Sciences et Technologies du Design (ESSTD), graphic designer Najet Ounis currently works for the Tunisian division of global advertising giant JWT. This logo proposal was completed for an Abu Dhabi-based company specialising in gypsum works and interior decoration. Running from right-to-left, the bold, almost rectilinear form harks back to the […]
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Pantone Hotel

The Pantone Hotel in Brussels is the first boutique designer hotel from the world colour standard. Designed by the Belgian branch of international creative agency Base Design, the logo and identity build on Pantone’s existing logotype and reference Pantone’s iconic colour chip. The identity concept “live in colour, dream in colour” permeates the entire experience of […]
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