Polaris Reveals New Logo and Brand

Automotive manufacturer Polaris has revealed a new corporate identity that represents the company’s first significant brand evolution since 1981. The American business currently owns and operates a total of over 30 brands, which encompass everything from snowmobiles and military vehicles to boats and motorcycles – the latter even including the famous Indian Motorcycle marque. As […]
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Birmingham 2022 Commonwealth Games Logo Unveiled

The Birmingham 2022 Commonwealth Games has unveiled its new logo and brand identity. Creating a ‘B’ shape design the logo has reportedly been formed by “visually connecting communities from ten key locations across the region”, many of which will be hosting sporting events during the Games that are set to take place between 27 July […]
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House of Commons Given New Visual Identity by SomeOne

Branding agency SomeOne has overhauled the identity system for the UK’s House of Commons. The old visual identity was produced back in 2009, with a focus primarily on traditional printed publications and stationery. Other touchpoints, for example, procedural documents, signage, commercial or, importantly, digital applications – such as social media, apps or external sites – […]
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Football NSW Unveils New Logo and Brand

Football NSW, the governing body for football in the Australian state of New South Wales, has revealed a new logo and brand, in order “to promote the whole of football in NSW”. The overarching brand strategy and design was developed in partnership with Hulsbosch Design, the official branding agency for Football Federation Australia (FFA). The […]
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NASA Reveals New Lunar Program Logo

NASA has officially revealed the logo design for the Artemis program, the space agency’s new mission to the moon. Unveiled this past week to coincide with the 50th anniversary of the first Moon landing, the new identity draws inspiration from the original Apollo program logo and mission patch. “Using an ‘A’ as the primary visual […]
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Straight Forward Design Brands ‘GoMo’ for Mars in India

Mars Edge, a new business arm of confectionery giant Mars targeting the health and wellness segment, has launched “GoMo” in India, with brand and packaging strategy by Straight Forward Design. GoMo’s first snack range – ‘Dal Crunchies’ – has reportedly been created to help close the nutritional gaps of six- to 18-year-olds throughout the country, […]
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Here Design Creates Identity for ‘Get Up, Stand Up Now’

Here Design has created the branding for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September 2019, the exhibition celebrates 50 years of Black creativity in Britain and beyond, and features over 100 interdisciplinary artists covering art, film, photography, music, literature, design and fashion. The exhibition, curated by […]
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