New Logo and Branding for British Steel by Ruddocks

Lincoln-based design agency Ruddocks has created the new logo and branding system for British Steel. The new logo, which is set in “molten orange” and combines the letters B and S, was officially unveiled last week during a flag raising ceremony at the company’s main steel production site in Scunthorpe. Last Wednesday also marked the […]
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Pentagram Brands Leafs By Snoop Dogg

Pentagram’s Emily Oberman and team have designed the brand identity and packaging for a line of marijuana-based products from hip-hop star Snoop Dogg. Called Leafs By Snoop, the range includes both flower and edibles (so called “Dogg Treats”) such as chocolate bars, chews, drops and gummies. Pentagram says Snoop and his team wanted to establish […]
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Moving Brands Unveils New Identity for Progress Software

Progress Software has re-branded as “Progress”, with a new logo and identity design created by global creative agency Moving Brands. Following a recent acquisition of Telerik, who Moving Brands partnered with on its 2013 rebrand, Progress had doubled in size, and its portfolio and global footprint grew exponentially. The company says it therefore approached Moving Brands to help unite its identity […]
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ASHA Rebrands Jude’s Ice Cream

Gloucester-based consultancy ASHA has redesigned the branding and packaging for British ice cream brand, Jude’s. The refreshed design incorporates a new logotype as well as an ice cream ‘kite mark’ bearing the words “Great British ice cream”. The packs, meanwhile, feature new colour combinations with ‘hand painted’ stripes to help differentiate between the various flavours. […]
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Dragon Rouge Designs Danone’s New Oykos ‘Whip’n’Mix’

Design agency Dragon Rouge has created the packaging for Whip’n’Mix, a new product offering from Danone’s Greek-style yogurt sub-brand, Oykos. The range comes in three fruit flavours, namely, strawberry, blueberry and cherry. Having created the original Oykos design in 2013, the new design builds on the dark blue colour and typographic logo style of Oykos but introduces a cloud […]
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Cheetham Bell Rebrands Manchester’s Royal Exchange Theatre

The Royal Exchange Theatre is this week celebrating its 40th year in the heart of Manchester. To mark the occasion, it has unveiled a new brand identity, created by design consultancy Cheetham Bell. The St. Anne’s Square theatre says it partnered with Cheetham Bell to help create an identity that would have “inclusivity at its heart” and […]
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Pentagram Designs ‘Flexible’ Logo for Art UK

Pentagram’s Marina Willer has designed a new visual identity for Art UK, a charity that exists to record and showcase all the art owned by the UK in all of its public collections. The UK is said to have one of the world’s largest public art collections with 212, 732 artworks by 38,370 artists displayed throughout 3,261 venues in […]
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