Navy Pier Debuts New Logo Design as Part of Major Rebrand

Navy Pier, said to be one of the top-attended destinations in America’s Midwest, has revealed its newly redesigned logo to the public. Created in partnership with Chicago-based brand strategy and design firm ColorJar, the redrawn logo accompanies the Pier’s brand refresh, which will be brought to life across the Pier, Chicago and the region beginning […]
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Choice Hotels Reveals New Logos for Four of Its Hotel Brands

Choice Hotels has unveiled refreshed logos for four of its midscale brands, namely, Quality Inn, Clarion, Sleep Inn, and MainStay Suites. The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the […]
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Offthetopofmyhead Brands Police Care Champions

Branding agency Offthetopofmyhead has created the Police Care Champions campaign logo, identity and collateral to raise awareness of the support provided by Police Care UK. The latter is a national charity that claims to reduce the impact of harm on serving and former police officers and staff, volunteers, and their families by providing them with […]
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Dakota State University Reveals New Logo Designs

After what is being claimed as more than a year of research and planning, Dakota State University is uniting under a new brand and visual identity. The project is said to have been initiated by President José-Marie Griffiths, who joined the American university back in 2015. “Through this new brand and visual identity, we will […]
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New ‘ALKIMI’ Cleaning Range Gets Branded by Bulletproof

Cleaning products manufacturer, Challs International, has partnered with the London office of independent brand design agency, Bulletproof, to launch ALKIMI, a new non-toxic cleaning range. The agency was briefed to create a new cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power, while being kinder to the user and their […]
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Exotix Capital Unveils New Name and Logo as Part of Rebrand

Brand writing agency Reed Words has created the new name and brand strategy for developing markets investment bank Exotix Capital, which is relaunching as Tellimer Group. Founded 20 years ago, the London-based company is claimed to be the world’s only fully integrated platform focusing on developing markets, delivering insights, analytics, markets and advisory services. More […]
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Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
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