Salt Branding Creates New Identity for IHS Markit

Design agency Salt Branding has created the new identity for IHS Markit, a major data provider to customers in business, finance and government. The new branding is the result of a merger between IHS and Markit. Headquartered in London, the newly-formed company claims to have more than 50,000 business and government customers, including 80 per cent of the Fortune […]
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Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Brand Union Unveils Identity for Race Against Dementia

Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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Nebraska Reveals New Logo and Slogan

The U.S. state of Nebraska has revealed a new logo design. The refreshed identity was officially unveiled by Governor Pete Ricketts and the Nebraska Department of Economic Development (DED) earlier this week. The new logo is accompanied by the tagline, “Good Life. Great Opportunity.” Ricketts said the brand reflects Nebraska’s history and captures a vision […]
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WOW Yachts Rebrands as REVL Yachts

American yacht manufacturer WOW Yachts has rebranded as REVL Yachts. Owner Claudia Potamkin and captain Sandra Yawn say the name celebrates the spirit of “Iconic Americana”. “Inspired by the small cities, port towns, marinas and waterways that Potamkin and Yawn have cruised during their ‘Global Oceans, Inc.’ years of chartering, they decided they wanted to […]
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Industry Unveils New Logo for Bahrain Association of Banks

The Bahrain Association of Banks (BAB) has unveiled a new brand positioning and identity, created by global brand consultancy Industry. The identity review was commissioned to define a clear position for the BAB under a new brand identity, in order to attract new members from across the Bahraini financial services sector. Industry says it carried […]
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Moving Brands Gives Magisto App New Look

Moving Brands has created a new logo and identity for Magisto, a web application and mobile app that is claimed to have over 80 million users across 137 countries. Originally launched in January 2012, the app uses a special kind of artificial intelligence dubbed “Emotion Sense Technology” to analyse, edit and produce raw photos and videos […]
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