Logo and Badge Design for Hot Wheels

Part of the Mattel empire, Hot Wheels is the world’s number one toy vehicles brand. With over two billion sold since the company’s launch in September 1968, the iconic orange track and souped-up fantasy die-cast cars have been a favourite among boys for over 40 years. San Diego-based studio SoupGraphix, headed by co-founder and creative […]
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Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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Concept Logo and Packaging Design for ‘Pono’ Chocolate

Clarke Harris is currently undertaking his third year of studies in graphic design at the University of Florida. This chocolate branding exercise was designed and completed as part of his academic work. Pono is a Hawaiian word that is commonly translated as meaning “righteousness”; the word is even featured in the official Hawaii state motto, […]
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Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
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ID for The McGuire Programme – ‘Beyond Stuttering’

The McGuire Programme was founded in 1994 and helps transform people who stutter into eloquent and articulate speakers. The Programme’s most visible ambassador, and now a course instructor on the programme, is talent show singer Gareth Gates. Also a programme coach is Sean Rees, a designer at London-based brand consultancy Purpose and the man behind […]
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Kathy Savitt, Yahoo! Chief Marketing Officer, has today announced that the internet company will be introducing a new logo next month on 4 September. In the meantime, a different iteration of the new identity will be displayed on the Yahoo! homepage each day before the official launch, in what Yahoo! is calling ‘30 days of […]
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Pearlfisher Branding for New Allergy-Free Food Brand ‘ilumi’

Tanfield and design partner Pearlfisher London have unveiled ilumi – a new brand for the allergy free food market. ilumi is a range of 100% natural convenient meals, all of which are nut, milk and gluten free. The brand aims to change the notion that allergy free food is a niche or less enjoyable category […]
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