Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
[READ MORE]

Branding for a Photography Agency: Peter Bailey Company

Based in London, with offices in New York, Peter Bailey Company (PBC) represents leading photographers and digital artists. The agency produces photo shoots, branding projects and advertorials for the advertising, design and magazine industries. Creative studio Bunch, also based in London, was approached by PBC to help it refresh its brand. Bunch subsequently created a […]
[READ MORE]

Logo for a Personal Trainer: Erin Eleini Fitness

Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney. For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt […]
[READ MORE]

Personal Branding: Louise Mertens

Belgian designer Louise Mertens is a graduate of St Lucas Antwerp University College of Art & Design (Antwerp), where she recently completed a bachelor’s degree in graphic design. For her personal identity design, Louise decided on using the initials of her name. The letters L and M are arranged, formed and interconnected around the edges and […]
[READ MORE]

Identity Design for RAM Swiss Watches

RAM is a Swiss watch manufacturer that launched its first timepiece collection in December 2008. The brand, currently headquartered in the city of Zug in Switzerland, has strong associations with sports. The name ‘RAM’ – both as a symbol and zodiacal sign – has connotations of strength, dynamism, speed and strong will; all attributes that the company […]
[READ MORE]

Architectural Identity Design: Struktura

Struktura is a construction company that specialises in both residential and commercial architecture, including interior design. Saint Petersburg-based identity designer Sergey Semenov created the logo at the behest of Russian agency Relogika. Sergey first deconstructed the letter S into two identical triangles, whose three-dimensional wireframe forms he then projected in isometric or perspective view. An […]
[READ MORE]

Concept Logo Design for NASA Space Exploration

James White is a visual artist, designer and noted speaker who hails from Nova Scotia, Canada. Using visual references and design cues from his early childhood, most notably his Fisher-Price and LEGO toys, James has developed this set of conceptual NASA mission patches. As a professional designer who heads his own studio called Signalnoise, James has […]
[READ MORE]