Hotel Branding: The Argonaut

Dawson Beggs is a graphic designer living in Vancouver British Columbia. He devised this identity work for a fictitious upscale San Francisco hotel inspired by the San Francisco gold rush. Starting in 1848, the Californian gold rush transformed San Francisco. Gold seekers at first faced hardship and even death to get to California. Most of […]
[READ MORE] Invites Designers to Create New UC Logo

The new University of California logo has come up against some rough and tough criticism from students, alumni and the graphic design industry at large. In point of fact, as of the end of last week, the University has officially decided to suspend the use of the new monogram due to the continued backlash against […]

Call for Entries: The Drum Design Awards 2013

The Drum is one of the UK’s biggest news and information platforms for people working in the marketing communications sector. With the launch of The Drum Design Awards, the organisation is affirming its belief that the core disciplines that have made the profession what it is today are more relevant now than ever before. As […]

Aston Martin Reveals Centenary Logo

2013 sees Aston Martin celebrate its centenary. The British luxury car maker will mark its first 100 years with a series of UK and international celebrations highlighting the success of the brand worldwide. To commemorate its first century in business, Aston Martin has also created a special centenary logo: a spiralling design derived from the […]

Brand Identity: 2783

“This is not a brand identity project, this is the story of a dream. A 2783km long dream.” So explains Federico Landini, the designer responsible for this highly conceptual take on logo design. Florence-based Federico has formulated the identity for Xavier Vilar, an interaction designer from Spain. Federico tells us it is the “dream” of […]

Catering Identity: Rest Group

Rest Group is an established catering firm from Russia that owns and operates over 20 food outlets. Graphic designer Pavel Emelyanov, who heads agency Eskimo Design Studio in the city of Murmansk, was tasked by Rest Group’s management to create and devise an entirely new identity system. The latter requested something classical and regal in […]

Call for Entries: D&AD Awards 2013

Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity that recognises and celebrates outstanding work in design and advertising. The annual D&AD Awards are regarded as an important event in the world of design and advertising. A total of 24 specialist juries means that the top […]