Brandon Refreshes Logo and Packaging for Bridgedale Socks

Technical sock manufacturer Bridgedale has unveiled an updated logo and packaging design system. Created by Manchester-based agency Brandon, the new look aims to make it easier for shoppers to both find and choose the right product, as well as to better communicate the benefits of “Fusion Tech” – Bridgedale’s proprietary yarn and knitting technology that is […]
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Lambton College Reveals New Logo Design

Lambton College, an applied arts and technology college in Ontario, Canada, has officially launched a new brand and logo, with the refreshed identity said to be the culmination of nearly two years of consultation and research. College president and CEO Judith Morris discussed the new brand and the collaborative, research-guided process that led to the […]
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P&W Brands ‘Blend Group’ Hospitality Company

London-based agency Pemberton & Whitefoord has created the logo and identity for new hospitality company, Blend Group. The latter is claimed to deliver high-end, tailor-made corporate hospitality experiences at live events such as the F1 Grand Prix, International Test Cricket and Premier League football matches. “The sophisticated branding reflects Blend Group’s ability to unite disparate facets […]
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Cornetto Gets New Logo and Packaging by Design Bridge

Design Bridge has created the new logo, visual identity and packaging designs for Cornetto. And representing a first for the famous Unilever ice cream brand, the new look will also be applied across all global markets. “The current Cornetto brand was being executed by local teams in individual markets, which resulted in inconsistencies in how the […]
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New Book by John Spencer Turns Logos into Typeface

Time Flies When You’re Having Fun is an A to Z of idiosyncratic letters by John Spencer, the founder and creative director of design agency Offthetopofmyhead. Over a career spanning three decades, John has created logos for countless well-known organisations such as the Campaign to Protect Rural England; the MS Society; Ramblers; the Royal College […]
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Best Buy Reveals New Logo and Branding

American consumer electronics retailer Best Buy has revealed a refreshed logo design as part of a new branding effort. “For the first time in almost three decades, we’ve updated our logo. It’s now more modern and easier to read, especially in today’s digital world,” claims company spokesperson, John Vomhof Jr. “Best Buy” still appears in […]
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Gloucester Rugby Unveil New Logo Design

Gloucester Rugby are re-branding and changing their logo, following an almost year-long review which is said to have included interviews with both staff and players. The Premiership club’s CEO, Stephen Vaughan, officially announced the change at an event held earlier this week at Kingsholm Stadium. Key details of the new shield logo include a refreshed […]
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