Brand Union Creates New Look for Charity, ‘The Parent House’

London-based agency Brand Union has rebranded The Parent House, a small charity headquartered in Islington that aims to reduce child poverty in the borough by empowering parents through education. The charity hopes the new visual identity and positioning will help increase its visibility and appeal to new funders. “The inspiration was to remedy a cluttered, […]
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Elmwood Creates New Identity for UK Tech Brand Alba

Global brand design consultancy, Elmwood, has given UK technology brand Alba the biggest identity overhaul in its 98 year history. Elmwood says it was charged with giving Alba new relevance to modern day shoppers, targeting both cost-conscious shoppers as well parents buying first-time tech for their kids. Research suggests that kids are switching from toys […]
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Pearlfisher Rebrands New York’s Morris Food Truck

Pearlfisher New York has re-branded Morris, the brand behind The Morris Truck. After cooking in restaurants in both Paris and New York, Mike Jacober opened The Morris Truck in 2011, a food truck serving grilled cheese. Drawing on the familial heart of the brand – Morris is the name of Jacober’s great grandfather – Pearlfisher […]
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Duffy & Partners Rebrands as Part of New Digital Push

Global design and branding firm Duffy & Partners has undergone a rebrand as part of  new digital push that includes a new Chicago presence and an expanded digital leadership team. With the new offering – dubbed Design Experience – comes a new, streamlined name, whereby Duffy & Partners will now simply be called Duffy. As […]
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MIAMI FC Football Team Reveals Logo Design

Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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The Surgery Rebrands Hawk-Eye Innovations

West Sussex based design and digital agency The Surgery has completed a rebrand of sports technology company Hawk-Eye Innovations. The Sony Group company is probably best known for it’s ball tracking technology that is used to officiate major sporting events like Wimbledon and the English Premier League, but is growing to the point where it […]
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Google Rebrands as Alphabet

Internet giant Google has rebranded as Alphabet. However, the Google brand will remain, becoming a wholly-owned subsidiary of parent company Alphabet. Alphabet Inc will therefore replace Google Inc as the publicly-traded identity. “Alphabet is mostly a collection of companies, the largest of which, of course, is Google,” explains Alphabet chief executive Larry Page. “We liked […]
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