Ragged Edge Rebrands Cycle Insurer – Laka

Community-based bike insurance start-up Laka has been rebranded by creative agency, Ragged Edge. Following a successful seed round, Laka enlisted Ragged Edge to develop a new brand identity that could establish collective cover for cyclists in both the UK and Europe, as well as helping the London-headquartered company to develop other insurance products in the […]
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Insurance Company HSB Launches New ‘Locomotive’ Logo

HSB has revealed its new logo as the 154-year-old company founded as Hartford Steam Boiler launches a new brand. Specialising in insurance for dry cleaners, power generators and refineries, the Connecticut-headquartered company will from now on be known simply as HSB, endorsed by its corporate parent, Germany’s Munich Re, which happens to be one of […]
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Social Media Link Unveils New Name and Logo

Internet marketing company Social Media Link has announced it has officially changed its name to that of its flagship technology product, Vesta. The latter – dubbed the ‘Swiss Army knife’ of engagement tools – is a Software-as-a-Service (SaaS) platform that reportedly helps elevate a brand’s digital presence, as well as delivering predictive insights. Describing itself […]
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Haystack TV Rebrands as Haystack News

Haystack TV, an ad-supported streaming provider that connects U.S. viewers with local, national and global TV news, has rebranded its curated streaming service from “Haystack TV” to “Haystack News”. With nearly 300 American broadcast stations supplying Haystack News with local news content, Haystack claims to be the only advertising-based video on demand (AVOD) news service […]
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Dr Will’s Reveals New Logo and Packaging by B&B studio

Natural condiments brand Dr Will’s has unveiled a major transformation of its identity and packaging, with design by B&B studio. The business was originally launched in 2017, with a mission to make healthier versions of ketchup, mayonnaise and BBQ sauce by using only natural sugars and healthy fats. The redesign introduces a new brand equity […]
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TV Channel TBS Unveils New Identity by Trollbäck+Company

American TV channel TBS (Turner Broadcasting Station) has revealed a new identity created by branding and design studio, Trollbäck+Company. The refreshed look is claimed to elevate “one of TV’s top comedy brands to a genre-fluid, taste-driven entertainment destination”. “This was more than just a redesign or a refresh of on-air toolkits,” says Bo Bishop, executive […]
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How the Opel Manta Got Its Logo

The Opel Manta, probably the most fishy representative in a long line of Opel classics, is this year celebrating its 50th birthday. Unlike the seafaring manta, which belongs to the Mobula genus (rays, stingrays) that inhabits a range extending from the German Baltic Sea to the American Pacific coast, the Manta car started life in […]
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