• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Parker Williams Designs Easter Egg Packaging for Tesco Finest Ranges

By Editor March 12, 2015

Categories: Food

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest

Branding and packaging design specialist Parker Williams has created the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants.

The packaging specialist has produced a bright design for the modern range, incorporating the brand’s logo in a dark sphere, which stands out against bright colours and contrasting ribbon stripes. Each product within the modern range comes complete in a varnish finish, which the designers say helps give a “luxury feel”.

The newly crafted vintage range features a softer colour palate than the modern line, using pink, green, yellow and brown pastel tones to complement the chocolate product. Included in the twelve-strong vintage range is a custom-made egg coop, complete with netted metal front and wooden box, to offer a “unique and quirky” take on the Easter egg.

Jo Saker, creative director at Parker Williams, said “From boxes to the handcrafted egg coop, the variety of packaging heroes each product, catching the consumer eye whilst placing an emphasis on the eggs. Attention to colours help to express the care and consideration taken with each egg’s recipe, culminating in a design that reflects the high level premium product.”

The Tesco Finest Easter egg range is available in stores now until Easter. The range encompasses five varieties from Belgium milk chocolate with caramelized hazelnuts and praline teardrops to Belgium dark chocolate with Marc De Champagne and praline teardrops. The vintage range is comprised of twelve different varieties from white, dark and milk chocolate hand crafted egg coops, hand decorated Belgium chocolate eggs, and a variety of eggs with coffee, lemon, ginger.

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-2

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-3

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-4

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-5

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-6

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-7

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-8

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-9

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-10

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-11

Parker-Williams-packaging-design-Easter-egg-packaging-Tesco-Finest-12

Parker Williams
www.parkerwilliams.co.uk

Tags: branding, chocolate, Easter, egg, Jo Saker, packaging design, Parker Williams, pastel colours, ribbon, roundel, Tesco Finest

SEE ALSO:

  • Parker Williams Redesigns Green Gate
  • Elmwood Creates Vintage Look for Chippindale Eggs
  • Pearlfisher Creates New Look for ‘NibMor’ Dark Chocolate
  • Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’
  • Concept Logo and Packaging Design for ‘Pono’ Chocolate
  • Adidas Reveals Pharrell Williams Logo

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design
  • WWP Beauty Reveals New Logo and Branding
  • Gretel Creates Logo and Identity for New Burger Bar – ‘POPL’

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.