• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Pentagram Creates Identity for Brooklyn’s ‘Montague Street’

By Editor August 13, 2014

Categories: Business & Finance, Community

pentagram-logo-design-Montague-Street-Business-Improvement-District

Located in the heart of Brooklyn Heights, Montague Street is an important commercial corridor that hosts a mix of more than 100 shops, restaurants and services along tree-lined blocks of architecturally historic buildings and residences.

Pentagram’s Emily Oberman and her team have designed a new identity for the Montague Street Business Improvement District, the not-for-profit organisation with the mission of making the street a better place to work, live and shop.

Oberman and her team worked with the BID’s executive director Brigit Pinnell to develop the identity. Oberman knows Montague Street well, having called it home for the past 8 years.

The program establishes an identity inspired by the shape of the district itself. Viewed from above, the three-block BID resembles a rectangle running along Montague Street from the waterfront Brooklyn Promenade to Columbus Park. The identity transforms this modified rectangle into a graphic device that houses the BID name. The designers discovered the shape could easily tuck into the letter “M,” where it becomes one of the legs.

The shape is designed to be used on its own or as part of the larger “M” monogram. Set within the outline of the shape, the logotype resembles a street sign. DIN is the primary typeface.

The outline can also be used as a map on BID materials. On applications, the “M” is cropped to play with the edges, and wraps around items like business cards, banners and totes. The identity appears in a bright green colour inspired by the tree-lined street.

pentagram-logo-design-Montague-Street-Business-Improvement-District-2

pentagram-logo-design-Montague-Street-Business-Improvement-District-3

pentagram-logo-design-Montague-Street-Business-Improvement-District-4

pentagram-logo-design-Montague-Street-Business-Improvement-District-5

pentagram-logo-design-Montague-Street-Business-Improvement-District-6

pentagram-logo-design-Montague-Street-Business-Improvement-District-7

Pentagram
www.pentagram.com

Tags: Brooklyn, DIN, Emily Oberman, geography, green, identity design, logo design, M, map, Pentagram, stationery design, street sign

SEE ALSO:

  • Pentagram Creates New Identity for Film Producer – ‘Jigsaw’
  • Pentagram Creates Identity for VC Firm – ‘First Round’
  • Frost* Design Creates Identity for Sydney’s ‘Kensington Street’
  • Branding Design for ‘sTREEt Campaign’
  • How Pentagram Gave TheStreet a Stock-Inspired Look
  • Pentagram Creates Apple Logo for NYC’s ‘Apex for Youth’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’
  • Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary
  • LA-Based Marketing Agency Kobe Digital Unveils New Logo

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.