• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Robot Food Creates Logo and Packaging Design for New CBD Brand, ‘Healist Advanced Naturals’

By Editor May 28, 2020

Categories: Food, Health & Beauty

Wellness startup Present Life has launched “Healist Advanced Naturals”, a new CBD range, with branding by Robot Food.

The CBD wellness sector has grown rapidly since restrictions on the use of cannabidiol – the non-intoxicating component of cannabis – have been eased in both Europe and North America.

Analysts predict the global market will surpass £72 billion by 2026, with sales of CBD-based products expected to become a major driver of that growth.

However, the market is becoming increasingly crowded and confused, with a plethora of balms, oils, and tinctures in varying percentage strengths, promising to remedy any and all health concerns.

Robot Food was approached by Present Life to position Healist as a benefit-focused flagship brand with multichannel selling in mind, and the resulting look is described as “a balance of science and nature” that cuts through all the white noise.

“The bespoke packaging format makes a real virtue of the science and nature story and focuses on the effectiveness of the ingredients. A lab-white ‘science’ sleeve with a diecut ‘H’ is removed to reveal the ‘nature’ layer, featuring botanical illustrations that showcase active ingredients, with four colourways so consumers can quickly differentiate the four main benefits – calm, sleep, well-being, relief,” explain the designers.

“The ‘H’ marque captures Healist’s spirit. One pillar represents science, the other nature, while a central dot joins the two and is symbolic of equilibrium,” adds Steph Oglesby, design director at Robot Food.

The agency has also created a tone of voice to support the graphics, with messaging that includes hero statements such as: “Ground-breaking science. It’s in our nature” and “Potent natural ingredients. Down to a science.”

“We’ve created and launched our own brands at Robot Food, so we were able to identify the broader opportunity within the market,” comments Simon Forster, executive creative director and founder of Robot Food. “Most CBD brands focus their approach on the percentage of CBD oil, or align to a specific lifestyle. With Healist, we placed the consumer first, creating benefit-led solutions presented in a brand architecture that bridges science and wellbeing.”

Launched online in March, Healist plans to break into mainstream retailers in the US, followed by the European market dependent on the changes to CBD regulations.

Robot Food
www.robot-food.com

Tags: billboard design, botanical, branding, cannabis, CBD, green, H, Healist Advanced Naturals, identity design, illustration, leaf, logo design, logotype, nature, packaging design, pastel colours, plants, poster design, Present Life, Robot Food, science, Simon Forster, Steph Oglesby, supplements, web design, wordmark

SEE ALSO:

  • Robot Food Creates New Vegan Brand ‘GRO’ for Co-op
  • Look of New CBD Brand Targets ‘Alternative Wellness’ Crowd
  • New ‘Upstream’ Sparkling Water Gets Branded by Robot Food
  • Performance Lab Given ‘Scientific’ Look by Robot Food
  • New Vegan Cake Brand ‘Bells & Whistles’ Gets Logo and Packaging by Robot Food
  • Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • P&W Updates Logo and Packaging Design for Organic Food Brand – RIFCo
  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.