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& SMITH Brands Mexican Restaurant, ‘Ella Canta’

By Editor December 14, 2017

Categories: Food

Design agency & SMITH has created the branding for Ella Canta, a new restaurant in London owned and run by well-known Mexican chef and cookbook author, Martha Ortiz.

Located within the InterContinental London Park Lane luxury 5-star hotel, Ella Canta, which is Spanish for ‘She Sings’, aims to educate the British public about Mexican food.

“There’s a perception of Mexican food in London and the UK today, and it’s very different to the kind of food that Martha creates. Her food is surprising, refined, artistic – a big contrast to the more fast-casual Mexican experience we’re used to over here. We were keen to challenge that perception and turn Mexican restaurant branding on it’s head,” says Dan Bernstein, creative partner at & SMITH.

“Using ‘We Eat Colour’ as the strapline, the brand and identity plays with Martha being both an artist and a curator. Each dish is a masterpiece, full of narrative and colour,” further explain the designers. “Like a modern art gallery, Martha’s menu will change seasonally to re-tell another of Mexico’s enchanting stories. Her first menu, entitled ‘Painted Black’, is a celebration of Mexico’s Day of the Dead. For each new season a different artist will be commissioned to interpret the new menu visually.”

Key design details include a hand-written logotype that is accompanied by an Aztec-inspired mark depicting a stylised jaguar, which the designers say symbolises “feline beauty”.

& SMITH
www.andsmithdesign.com

Tags: & Smith, art, Aztec, branding, Dan Bernstein, Ella Canta, female, feminine, gastrono, gold, gold foil, handwriting, hotel, identity design, Jaguar, logo design, logotype, luxury, Martha Ortiz, metallic, Mexican, naming, Panthera Onca, restaurant, roundel, seal, Spanish, sun, web design, wildcat

SEE ALSO:

  • & SMITH Brands Albion & East’s New ‘Serata Hall’ Restaurant
  • Identity Design for an Arabic-Mexican Taco Shop – ‘Habibis’
  • & SMITH Brands New Boutique Hotel Brand, ‘SALT’
  • & SMITH Brands New Tea Startup, ‘OFFBLAK’
  • & SMITH Creates Vintage Bombay Look for ‘Dishoom’ Cafe
  • Wild Radish Launches with Branding by & SMITH and We All Need Words

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