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0

& SMITH and We All Need Words Create Identity for Elderbrook Drinks

By Editor September 21, 2016

Categories: Food

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David Folkman and Craig Jones quit their jobs at Innocent Drinks to start Elderbrook Drinks last year.

Their new brand, created by & SMITH and We All Need Words, aims to call out the overclaims of big sugary soft drinks and squash, and simultaneously mocks the latest health fads.

The identity also showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue.

“Touted as a ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good and it is better for you than most spoonfuls-of-processed-sugar soft drinks,” says a company spokesperson.

“It would’ve been easy to make Elderbrook’s design pure and ‘my-body-is-a-temple’ simple. But when big, sugary soft drinks are trying to show how ‘healthy’ they are, we had to raise Elderbrook’s game and do something different. The design is bold and uses the work of young illustrators in a whip-smart, grown-up way,” adds Dan Bernstein, creative partner at & SMITH.

Elderbrook Drinks currently send cordials by post and they can also be bought in independent shops.

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& SMITH \ www.andsmithdesign.com
We All Need Words \ www.weallneedwords.com

Tags: & Smith, Ana Jaks, branding, Craig Jones, Dan Bernstein, David Folkman, Elderbrook Drinks, Enrica Casentini, fruit, identity design, illustration, Innocent Drinks, logotype, packaging design, Quentin Mongue, We All Need Words

SEE ALSO:

  • Wild Radish Launches with Branding by & SMITH and We All Need Words
  • & SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot
  • B&B Studio Creates Logo and Packaging for ‘OATH’ Drinks
  • & SMITH Creates Branding for Takeaway, ‘Smack Lobster Roll’
  • Robot Food Rebrands Feel Good Drinks
  • & SMITH Brands New Tea Startup, ‘OFFBLAK’

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