Springetts Designs Range of Hot Sauces for World of Zing
Springetts Brand Design has designed a range of new hot sauces that have just been launched in the UK by London-based speciality food brand, World of Zing.
“World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit,” say the designers.
The concept was then translated into a working design using artistic ‘splatter’ mark making techniques that mimic splashes of foods. On the labelling on the bottles, the marks serve as colourful backdrops to the main roundel logo, with different colour blends intended to express different flavour variants.
“The result is a simple, emotive visual identity that lets the product do the talking, with striking on-shelf impact,” claims Springetts.
Springetts Brand Design