• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

By Editor February 12, 2019

Categories: Health & Beauty

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate.

The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner contentment and sustained happiness based on the latest advances in cognitive neuroscience”.

Haptivate, which is a portmanteau formed from the words happiness and activate, recently approached Straight Forward Design and asked the team to devise a stand-out identity and business strategy that would help them reach the right people and set them apart from the more ‘homespun’ or ‘bohemian’ offerings available.

To represent the Haptivate ethos, Straight Forward Design says it focused on the intersection between science and happiness.

“The potential for mindfulness is what attracts people initially, but it’s the science that gives Haptivate credibility. The solution is a ‘smile in the mind’ – a ‘human’ brain icon with closed eyes and a gentle smile that represents lasting contentment. Because that’s what people need – inner peace not short-lived bursts of joy,” explains Mike Foster, Straight Forward Design’s founder and creative director.

The logo symbol is accompanied by an open sans serif font as well as a colour palette comprised of soft coral and blue to convey a sense of “positivity and tranquillity”.

Straight Forward Design further worked with Haptivate to streamline its product portfolio, website and marketing materials.

Straight Forward Design
www.straightforward.design

Tags: blue, brain, branding, coral, face, happy, Haptivate, identity design, James Pacey, logo design, Mike Foster, naming, neuroscience, pink, portmanteau, psychology, Rosa Connor, science, smile, stationery design, Straight Forward Design

SEE ALSO:

  • Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’
  • Ragged Edge Brands Fintech Start-Up, ‘Salary Finance’
  • British Leather Brand Tusting Unveils New Logo and Identity
  • Studio Tilt Unveils New IHOP Identity and Branding
  • Almighty Creates Branding for Good Science Beauty
  • Start Unveils New Brand Identity for Yas Island

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • YourParkingSpace.co.uk Reveals Brand-New Logo
  • Hulsbosch Refreshes Logo and Branding for HeartKids Charity
  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.