Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
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Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]
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Supple Studio Rebrands CRM Experts ‘Armadillo’

Customer Relationship Marketing specialists Armadillo have been rebranded by Supple Studio. The rebrand launches as Armadillo celebrates its 25th birthday this month. Supple creative director Jamie Ellul explains: “Armadillo’s work is very much based on solid data – taking facts and figures from recent campaigns to inform their creative solutions, resulting in effective output. Our […]
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Pearlfisher Creates Identity for ‘One Less. One More’

Pearlfisher New York has created the identity and book cover design for Robbie Vorhaus’s new lifestyle movement and book, One Less. One More. Author, columnist, and CNN contributor Robbie Vorhaus, said to be one of the best communications and crisis strategists in the world, has just released a new book. The One Less. One More […]
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Pentagram Creates Identity for VC Firm, ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]
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Logo Proposal for Japanese Sushi Bar, ‘Sushi 17’

Sushi 17 is a sushi restaurant in the Brazilian city of Recife. With more people of Japanese descent in Brazil than anywhere in the world outside of Japan itself, Japanese food is, unsurprisingly, one of the most popular cuisines to be found in Brazil. While working for Recife-based creative agency Mooz Branding, designer and art […]
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Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
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