Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
[READ MORE]

Here Design Creates New Identity for the Royal National Orthopaedic Hospital Charity

The Royal National Orthopaedic Hospital (RNOH) Charity has revealed an all-new identity created by Here Design. The charity is responsible for the fundraising and administration of donations that go towards improving the hospital’s facilities and patient care. Here Design says the strength of the charity’s identity had become diluted over time as a result of […]
[READ MORE]

Isobel Unveils New Look for ‘Micralite’ Baby Travel Brand

Micralite is relaunching its brand to the parenting market with an all-new look fashioned by creative agency, isobel. Developed by two fathers and engineers over 20 years ago, Micralite is credited for having created the first hybrid stroller combining the benefits of larger off-road strollers with compact smaller lightweight ones. “isobel recognised an opportunity for […]
[READ MORE]

Future Tense Conference Gets Ever-Changing, Twitter-Inspired Logo

Croatian agency Bruketa&Zinic&Grey has created the visual identity for Future Tense – a futurist conference to be held this coming October in Zagreb. Key to the look is an animated, so-called “logo-bot”, which is generated out of two points that are claimed to represent humanoid eyes. What’s more, the logo’s form and appearance both continuously change […]
[READ MORE]

World Chess Championships Unveil ‘Sexy’ Logo Design

The organisers of the 2018 World Chess Championship have revealed the logo for next year’s event. Created by Moscow-based Shuka Design, the mark features two abstract chequered bodies twisted together around a 6×6 chess board. World Chess, the commercial wing of the World Chess Federation, says the logo is designed to be intentionally “sexy” as well […]
[READ MORE]

SomeOne Creates Identity for New Co-Working Brand, ‘Fora’

SomeOne has created the branding for Fora, a new shared workspace that has recently opened in the London borough of Islington. The business name, which is the the plural of the word “forum”, hints at how the new company is aiming to overturn recent trends in the design and delivery of office spaces. “Many co-working […]
[READ MORE]

Sheridan&Co Creates New Brand Identity for KIN Nutrition

Global retail design agency Sheridan&Co has created the new brand identity for KIN – a range of premium nutritional supplements developed by fitness experts Kyle and Kelly Maslen, otherwise known collectively as KMPT. With a combined 17 years of industry experience, Kyle has trained GB athletes, industry execs and celebrities, while Kelly’s expertise lies in […]
[READ MORE]