Theragun Announces New Name and Logo

Theragun, a maker of percussive massage therapy devices, has announced this week its rebranding to Therabody. In addition to the rebrand, the tech wellness company is launching a USDA-certified organic CBD line, TheraOne as well as Theragun’s fourth generation percussive massage product line, which also sees the introduction of the brand’s new in-house developed motor. […]
[READ MORE]

Landscape Unveils New Identity for Sci-Tech Company, ‘Radix’

San Francisco-based brand strategy and design studio Landscape has created the identity for newly launched sci-tech company, Radix. Backed by MIT’s tech and science businesses incubator, The Engine, Radix has developed a system software that enables scientists to design, run, and analyse complex biology lab experiments from end to end; the software reportedly leaves scientists […]
[READ MORE]

And/Or Puts Knotel’s New Logo and Branding Into Motion

Brooklyn-based creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. Back in October of 2018, Knotel partnered with design consultancy Elmwood to launch a rebrand for the New York-headquartered start up, which included graphic elements such as shapes, patterns, a geometric custom […]
[READ MORE]

Trollbäck+Company Updates Fox Logo

Branding and design studio Trollbäck+Company has updated the logo for FOX Entertainment as part of an identity refresh. The new look, which was officially revealed during the 71st Emmy Awards, aims to position FOX “as a daring, forward-thinking contender” that offers “risky, rewarding content” in the ever-competitive entertainment industry. “The way the industry is today, […]
[READ MORE]

2020 Copa América Logo Revealed

The official logo design for the 2020 Copa América has been revealed by the South American Football Confederation (CONMEBOL). The colourful design aims to “convey the warmth and festive character characteristic of South America,” according to CONMEBOL. The logo not only features the Copa América trophy but also the colours of the flags of Argentina […]
[READ MORE]

IAAF Unveils New Name and Logo Design

The International Association of Athletics Federations (IAAF) has announced it is changing its name to “World Atheltics” as part of a major rebrand that aims “to represent a modern, more creative and positive face for the sport.” Accompanying the new name is an all-new logo that is comprised of three main elements, namely, the ‘W’ […]
[READ MORE]

Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
[READ MORE]