Publicis Worldwide Launches New Logo

Publicis Worldwide is launching a new logo this month across its global network of over 13,000 people in 84 countries. The company says the new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926. Since the creation of the Publicis agency almost 90 years ago, it has grown from […]
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Lowe to Manage Creative Brand Strategy for Car Maker SEAT

SEAT has awarded Lowe and Partners the bid for management of the advertising and digital account of the brand’s headquarters, as well as eleven countries. The pitch was led by LOLA (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other Lowe offices across the network. LOLA and HUGE […]
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TBWA Worldwide Recruited to Help Relaunch Datsun Brand

Nissan has appointed global advertising agency TBWA Worldwide to manage and usher in the relaunch of Datsun. “Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out […]
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American Airlines Unveils New Logo and Livery

American Airlines has revealed a new logo and exterior for its planes. The unveiling of the new logo and livery is the latest step forward in American’s attempt toward building a more modern travel experience for its customers. “Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment […]
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Corporate Identity: Zoom Advertising

Graphic designer Ben Johnston, from Cape Town in South Africa, was commissioned to create a full corporate identity system for local advertising agency, Zoom. The latter required various corporate elements including a website and also a new interior design solution for their main reception and entertainment area. The agency’s name –  Zoom Advertising – can […]
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