Electric Car Company Changes Name, Reveals All-New Car

US electric car company Atieva has changed its name to Lucid Motors. As well as announcing a change to its identity, the California-based startup has also revealed a new luxury saloon vehicle. Dubbed “Air”, the prototype car is claimed to deliver a range of 400 miles while also generating 986 bhp. Its lithium-ion battery cells […]
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Moving Brands Gives Eircom New Look

Ireland’s largest telecoms business Eircom is undergoing a period of change. The company’s investment in its new brand is said to mark the largest brand transformation in Ireland in over 20 years. Global design agency Moving Brands was engaged as Eircom’s lead creative partner, to clarify and streamline its business architecture, transform the brand identity, […]
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