Logo Revealed for the Arizona Coyotes’ Affiliate Hockey Team

U.S. National Hockey League (NHL) team the Arizona Coyotes have revealed the name and logo for the club’s American Hockey League (AHL) affiliate. To be called the Tucson Roadrunners, the name was chosen following a two week “Name the Team” contest in which nearly 5,000 fans are said to have participated. Designed in-house by the Coyotes’ […]
[READ MORE]

SomeOne Designs New Crest for Aston Villa

SomeOne has created the new club crest for Aston Villa. The football team was unfortunately relegated from the Premiership this past weekend after a defeat to Bournemouth. As part of a wider brand review the new badge incorporates “some subtle yet important changes”, say club officials. Fans were also consulted as part of the design […]
[READ MORE]

Tann Westlake Creates Tiger Logo for ‘Project Roar!’

Project Roar! is a community based challenge run by The Body Shop Foundation. It encourages people to get involved in supporting and campaigning for the protection of big cats worldwide. As their regular creative agency, The Body Shop Foundation approached Tann Westlake to create a “fun and unique” identity and logo for the project. “Using […]
[READ MORE]

Dragon Rouge Creates New Identity for Dairy Brand, Jacky

Orkla Foods Finland’s Jacky is a well-known child-friendly dairy brand in Finland with a colourful brand image. However, company bosses felt the brand required a re-design to restore its appeal with kids and their parent gatekeepers – and to motivate tweens for whom the packaging had become a little too “babyish”. Orkla Foods Finland also […]
[READ MORE]

Interabang Designs Logo and Packaging for ‘Gourmet Goat’

Gourmet Goat is run by Nick and Nadia Stokes, who have been traders at London’s Borough Market since 2014. They specialise in kid goat meat, putting their own spin on Eastern Mediterranean dishes with kid goat as the core ingredient. Nick and Nadia recently decided to make the move into the retail sector, which is […]
[READ MORE]

Eastern Illinois University Reveals New Logo Design

U.S. academic institute Eastern Illinois University has unveiled a new Panther logo. The logo replaces the most recent EIU Panther logo which has been used since 2000. “This new logo will give us a more cohesive look for all of our teams. At times the look was splintered with different versions of logos and there […]
[READ MORE]

Industry Creates Branding for New Conveyancing Portal, ‘Veyo’

Brand strategy consultancy, Industry, was behind the launch of the new name and brand identity for Veyo, a home conveyancing portal, which was launched to the legal profession this week, ahead of its official public launch in Spring 2015. The new online service, Veyo, is a joint venture between The Law Society and Mastek, a […]
[READ MORE]