Ragged Edge Unveils New Look for ‘Applied Studio’ Architects

Integrated branding agency Ragged Edge has created a new brand identity for architecture practice Applied Studio, which was formerly known as PAC Architecture. The agency says it developed the new look around an idea dubbed “creative works”, which gave rise to both the new name and visual identity. “Applied Studio brings together exciting, emotive design, […]
[READ MORE]

White Bear Studios Brands Laser Cutters, ‘Swordfish Works’

White Bear Studios has created the new branding for Swordfish Works, a Shoreditch based workshop that specialise in laser cutting. “Our brief was to create a brand that would stand out against the rest of the laser cutting market and that represented the high level of craftsmanship of the business and their problem-solving capabilities,” says […]
[READ MORE]

New Logo and Identity for Hive by Wolff Olins

Wolff Olins has designed a new logo and visual identity for Hive, the British Gas-owned smart heating brand. Launched back in 2013, the business has since expanded both geographically and in terms of new product offerings such as security sensors and light bulbs, and company bosses therefore asked Wolff Olins to help them bring their […]
[READ MORE]

Supple Studio Creates Identity for TWINE

Supple Studio has created the name and identity for TWINE – a new web platform and app created to help local businesses measure their economic, social and community impact more easily. Funded and created by not-for-profit trust Power to Change, the software aims to be simpler and more user friendly than anything else on the […]
[READ MORE]

MTV World Creative Studio Gets New Identity by Pentagram

Pentagram’s Marina Willer and her team have created the new visual identity for MTV World Creative Studio – MTV’s in-house design department. Based in Buenos Aires and Stockholm, the studio’s work involves creating everything from websites to short films, on-air graphics, video games and commercials. Pentagram says it was briefed to come up with a […]
[READ MORE]

JKR Rebrands Butterfly Twists

Global footwear brand Butterfly Twists has unveiled a new brand identity created by design agency Jones Knowles Ritchie (JKR). JKR says it was approached by the Butterfly Twists team in March 2016, with a brief to update their logo and brand identity, in order to create a better connection with its audience, which is said to […]
[READ MORE]

Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
[READ MORE]