Pentagram Creates New Identity for ‘Index Ventures’

Index Ventures is currently one of Europe’s leading venture capital firms, having collaborated with digital companies like asos, Dropbox, Skype and Soundcloud. Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm that adopts a graphic symbol to reflect the company’s “strong, single-minded culture and style”. “The ‘hand’ serves […]
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Adidas Reveals Pharrell Williams Logo

At the beginning of this year, adidas announced a long-term partnership with musician Pharrell Williams. This week for the first time the German sportswear brand has globally released the official logo of the partnership. The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas trefoil, two of the three stripes transform […]
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Logo and Identity Design for Boxing Champion, Andre Ward

Andre Ward is an American professional boxer and the current WBA and The Ring super middleweight champion. Ward was a gold medalist at the 2004 Summer Olympics. He won his first world championship in 2009. Nike’s Jordan Brand subsidiary engaged Los Angeles-based graphic design and communications agency Hype Type to design the logo for the […]
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Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Typographic Branding: Harley-Davidson Apparel

Graphic designer Bobby Haiqalsyah has created a range of t-shit designs for famous American motorcycle brand Harley-Davidson. Haiqalsyah was commissioned by Bravado agency and worked under the art direction of Robert Charissimo. The t-shirts feature a set of different and carefully customised logotypes, most of which evoke a vintage American feel. Some of the typographic […]
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