Branding for Communications Agency ‘XXL’

Established in 1996, XXL is an international communications company specialising predominantly in fashion and accessories, beauty, and lifestyle. The identity for the Barcelona-based communications agency was designed by global brand specialists Base Design. XXL was seeking a design solution that would be as bold as its name. Starting with the idea of geometric pieces talking […]
[READ MORE]

Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
[READ MORE]

Pantone Hotel

The Pantone Hotel in Brussels is the first boutique designer hotel from the world colour standard. Designed by the Belgian branch of international creative agency Base Design, the logo and identity build on Pantone’s existing logotype and reference Pantone’s iconic colour chip. The identity concept “live in colour, dream in colour” permeates the entire experience of […]
[READ MORE]