Stock Market Company Ned Davis Research Reveals New Logo

Stock market research company Ned Davis Research (NDR) has revealed a new brand identity coinciding with its 40th anniversary. Key to the refreshed brand are a new tagline – “See the signals. Avoid mistakes” – and redrawn logo, with the latter retaining NDR’s signature bull/bear caricatures (with the terms “bull” and “bear” market often used […]
[READ MORE]

Bristol Rugby Relaunches with New Logo by Mr B & Friends

Bristol Rugby has relaunched as Bristol Bears with a new logo, following promotion to the English Premiership this season. Created by brand agency Mr B & Friends, the new logo is said to be part of a move by the club to appeal to a broader fan base, with the aim of attracting a new […]
[READ MORE]

ŠKODA Reveals Name of New Large SUV

ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA plans to usher in a new SUV campaign with the introduction of […]
[READ MORE]

Concept Branding and Packaging: ‘Beehive Honey Squares’

Graphic designer Lacy Kuhn recently graduated from Western Washington University, where she completed a Bachelor of Arts in Design. This project was completed as part of her course studies and takes as its starting point a new line of Heartland breakfast cereals, conceived in turn as an experiment by the National Cereal Corporation. The marketing […]
[READ MORE]