Brandhouse Reveals New Packaging and Identity for Tango

Brandhouse, part of Hangar Seven, has redesigned the packaging and updated the identity of British soft drink brand, Tango. Working with Britvic Soft Drinks on the brand’s rejuvenation, Brandhouse says the design builds on Tango’s 60 year history and the repositioning will reengage “emotionally with young adults.” The new packaging redesign sees Brandhouse return to […]
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7up Gets Refreshed Logo and Visual Identity

Soft drink 7up has unveiled a new visual identity and global campaign. Originally established in 1929, 7up is currently the second largest PepsiCo beverage drink internationally. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said current PepsiCo boss, Brad Jakeman. “As global beverage consumption and consumer trends continue to […]
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Branding and Packaging Concept for ‘AriZona Tea’

Maria Theron is a graphic designer who is currently a senior at the Maryland Institute College of Art (MICA) in Baltimore, Maryland, USA. Completed as part of her academic studies, this conceptual brandshift for the popular AriZona Tea line of cold, canned beverages aims to shift the visual language away from the ultra-bright, bombastic former […]
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Drink Shop Identity Design: Cherries Tea House

Cherries Tea House is a tea shop in Tainan city in southern Taiwan. The drinking establishment has been in operation for over ten years, originally opening its doors back in 2001. In June of last year, the business commissioned designer Chin Huan Chou, a graduate of National Cheng Kung University, to draft an entirely new […]
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Concept Design: Rebranding Pepsi

Last month Pepsi unveiled a new bottle design for its Pepsi portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. The redesign is a visual expression of the brand’s new “Excitement of Now” positioning and is the first iteration of the redesign of the full portfolio currently […]
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Corporate Identity: Running with Knives

Whilst working at design agency Popcorn, graphic designer Mateusz Piekarski developed this minimalist identity design for Running with Knives. The latter is a London-based hospitality consultancy that offers services to restaurants and other food-related businesses, primarily in the luxury end of the market. Also included in its list of services are architectural planning and interior […]
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