Performance Indicator Rebrands as ‘Bambu Global’

Performance Indicator, a family of technology companies founded back in 2001, has announced it is rebranding as Bambu Global. The new brand has been inspired by a bamboo plant and each leaf in the logo is claimed to represent a company or technology under the Bambu umbrella. “Each of our companies has been named after […]
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Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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fuseproject Rebrands Biotech Company, ‘Fluidigm’

US-based biotech and life science company Fluidigm has announced a rebranding, including a completely redesigned website and industrial design approach. For the past two years, the company has been working on the project with integrated design and branding firm fuseproject, founded by industrial designer Yves Béhar. Covering industries from furniture to wearable technology, the industrial […]
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Fashion Branding: GENE Clothing

GENE is an exclusive women’s clothing brand created by former model and stylist, Lora (Nikolaev) Gene. Established in 2009, the fashion label is guided by an aesthetic philosophy which maintains that style exists in a woman’s DNA. Lora, as well as being the owner and original founder, also serves as the company’s creative director. For […]
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