PB Creative Designs New Logo and Branding for Lynx

Lynx has updated its brand positioning by unveiling a new range of male grooming products, including daily fragrances, body wash, and hair styling products. Its existing products have also been given a new look and feel, in line with the new positioning. The refresh was introduced via an advertising campaign, ‘Find Your Magic’, in February this […]
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GM Launches ‘Maven’ Car-Sharing Brand

U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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Soccer Team D.C. United Unveils New Logo Design

American soccer team D.C. United has unveiled a new logo design for only the second time in the club’s history. The Washington-based team’s updated crest is being described as an “evolution” of the original design that was unveiled after the 1997 season. United says it conducted “thorough” market research two years ago on the current […]
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Brane Designs New Logo for Football Star, Gareth Bale

London-based creative agency Brane has created the new logo design for football star Gareth Bale. The designers say they were approached to work on the project by sports entertainment agency Anchorfan, as well as by football agent Jonathan Barnett, of Stellar Group, who masterminded Bale’s £86 million move from Tottenham Hotspur to Real Madrid. “We […]
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Branding and Packaging Concept for Chocolatier Brand, Vosges

Swedish graphic designer Kajsa Klaesén has developed this branding and packaging concept for chocolate maker, Vosges Haut-Chocolat. The Chicago-based luxury chocolate brand is famed for its use of ‘exotic’ flavour combinations, many of which are inspired by the travels of the chocolatier owner, Katrina Markoff. The company features different gourmet chocolates at their Chicago and […]
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Here Unveils Cookbook Design for Yotam Ottolenghi

Here Design have designed the latest cookbook from British chef, Yotam Ottolenghi. The designers say the challenge was to recreate the experience of Yotam Ottolenghi’s restaurant NOPI in book form. Written with long-time collaborator and head chef, Ramael Scully, the cookbook includes over 100 of the most popular dishes from the Soho-based restaurant. “The book […]
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SmartHeart Frames Look for ‘Art Residence’ in Russia

Developed by Russian investment fund STONE HEDGE, Art Residence is a new designer residential complex situated in the centre of Moscow. The building offers a “unique opportunity to invest in art and real estate simultaneously” according to the developers. Branding agency SmartHeart – also from Moscow – was tasked with creating the visual identity for the newly […]
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