Pentagram Unveils New Identity for ‘Ten Trinity Square’

Pentagram’s John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of […]
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The Partners Creates New Brand for London Craft Week

Brand consultancy The Partners have launched a new brand for London Craft Week. A new annual event, organised with the support of the British luxury society Walpole and event’s sponsor Vacheron Constantin, will be held in London for the first time in early May of this year, and will aim to introduce British and international […]
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The Aviary Design Studio Gives Wings to ‘Skyhorse Aviation’

Skyhorse Aviation is a South African based helicopter provider with a fleet consisting of eight, new generation AS350 series helicopters. Operating out of Wonderboom Airport near Pretoria, the company specialises in providing helicopter support and charter throughout the African continent. Its helicopters are seen as ‘workhorses’ of the skies. The aviation company turned to Nick […]
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Konrad Sybilski Designs Logo and Packaging for ‘Any Tea’

Polish creative Konrad Sybilski has devised this logo and packaging design for Chinese tea brand, Any Tea. With the aim being to highlight the social nature of drinking tea in Chinese culture, the Warsaw-based graphic designer says ‘sharing’ became the base idea for the entire identity, starting with the logo. “The heart of the design […]
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New Logo and Packaging Design Unveiled for Jacob’s

United Biscuits (UB), an international manufacturer of biscuits and cakes, has this week announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. UB says it has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kick-started in 2014 by bringing all savoury products […]
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Creative Tonic Rebrands Expert Network, ‘Guidepoint Global’

Guidepoint Global, a global expert network, has recently announced a revitalised brand, including a shortened name, new logo, and modernised website. “After a top-to-bottom self-examination across Guidepoint’s worldwide offices, we’ve developed a new image that we feel reflects our brand’s purpose, promise, and the values that unite our employees in service of our clients,” said […]
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LCR Honda MotoGP Team Unveils New Logo for 2015 Season

Founded in 1996 by Italian rider Lucio Cecchinello, Team LCR is a motorcycle racing team currently competing in the MotoGP World Championship. For 2015, the team has announced it will be rebranded as CWM LCR Honda, following a new sponsorship deal with Forex trading company CWM FX. Lucio Cecchinello’s team will also expand to a […]
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