Pemberton & Whitefoord Design ‘Sugarwise’ Kite Marque

London-based design consultants Pemberton & Whitefoord have produced what is being claimed to be the world’s first and only kite marque to identify the levels of sugar in food and drink products, called Sugarwise. The marque, which features a sugar-loaded teaspoon silhouette, is the only symbol used to certify foods that are low in added […]
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Ebury Publishing Reveals New Logo Design

Ebury Publishing, said to be one of the UK’s leading publisher of non-fiction books and the non-fiction specialist of Penguin Random House has unveiled a new ‘un’-corporate logo. The book publisher worked with London-based design and branding studio Form to create the new logo. Co-founded by Paula West and Paula Benson, the agency has recently rebranded […]
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Bulletproof Redesigns Apetina Cheese Brand

Arla Foods has teamed up with the London office of design agency Bulletproof to create a new brand visual identity and packaging design for global cheese brand Apetina. With an ambition to reposition Apetina as a cooking cheese brand, bosses at Arla Foods say they needed a design that would drive reappraisal, inspiring ‘casual creative […]
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Sydney FC Reveal New Logo Design

Sydney FC has begun a new era in the club’s history with the unveiling of a new logo design. The refreshed badge is the first change to the football club’s emblem since it was founded some 13 years ago. Said to have been designed in consultation with supporters, the new logo is an evolution of […]
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Robot Food Rebrands Seabrook Crisps

Robot Food has rebranded Seabrook Crisps, with the refresh including new packaging designs as well as a mildly retweaked logo. Said to be the inventors of the crinkle-cut and the first crisp manufacturer to use sunflower oil, the Bradford-based brand tasked Robot Food to redesign its Crinkle, Lattice and Straight Cut ranges. “Seabrook has an enviable heritage, holding […]
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Penn College Reveals New Wildcat Athletics Logo

The Pennsylvania College of Technology, known officially as Penn College, has revealed a new athletic logo. The new mark, created by Skye Dillon, of Skye Design Studios, features a full-body wildcat perched atop Bald Eagle Mountain alongside the West Branch of the Susquehanna River – key icons of the landscape surrounding Penn College. The wildcat, […]
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Greenspace Creates ‘Go Do’ Branding for Kibo Motorcycles

Described as a “social mobility enterprise”, Kibo Africa is a new motorcycle startup founded by Dutch economist and entrepreneur, Huib van de Grijspaard. The business was founded following trips to Kenya, where Huib says he was impressed by the importance of the motorcycle and how it “revolutionises” the way people go about daily chores. The […]
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