South China Morning Post Introduces New Logo Design

The South China Morning Post (SCMP) has introduced a new corporate identity, which the Hong Kong-headquartered business says signifies its “evolution from a storied newspaper into a global media company”. The launch includes a redesign of the English-language SCMP broadsheet and its digital products as well as a new corporate logo that is said to […]
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Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
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New Leeds United Logo Irks Fans and Players Alike

Leeds United’s all-new crest, which was revealed by the Yorkshire football club just yesterday, has been heavily derided by both fans and players. Such was the negative response to the refreshed badge that ­Angus Kinnear, the club’s managing director, has now told BBC Radio Leeds that the crest is likely to be scrapped in favour of a […]
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studioBIG Creates Tile-Inspired Branding for ‘i+care Pharmacy’

The i+care Pharmacy opened in December at 200B Livingston Street in Downtown Brooklyn. The store, which combines a boutique pharmacy with a high-end opticians practice, represents a new concept for the owners, who are said to run several pharmacies in the New York metro area. The high-end feel of the store aims to target the […]
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NASA Reveals 60th Anniversary Logo

NASA has released a commemorative logo to mark its 60th anniversary. Created in-house by graphic artist Matthew Skeins, NASA says the logo depicts how the organisation is “building on its historic past to soar toward a challenging and inspiring future”. President Dwight D. Eisenhower signed NASA’s founding legislation, the 1958 National Aeronautics and Space Act, […]
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Hyundai Reveals New Logo and Identity

Korean car manufacturer Hyundai has revealed a refreshed logo design as part of a new-look identity kit. Designed by Creative Works, the company’s in-house branding agency, the updated “H” signet does away with the 3D metallic effect of the old logo and adopts a ‘flat’ look instead. Additional details include the introduction of a bespoke […]
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SomeOne Rebrands Car Sharing Start-Up, ‘Hiyacar’

SomeOne has created the logo and identity for Hiyacar, a relatively new car sharing brand in the UK that is being described as an “AirBnB for cars”. Forming part of the burgeoning peer-to-peer “sharing economy”, the online business launched in early 2016 and allows people to find, unlock and hire cars using just their smartphone; the […]
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