Ritz Relaunches with New Logo and Packaging by Bulletproof

Mondelēz International has worked with the London office of global branding agency Bulletproof to refresh the logo and packaging design for its Ritz snacking portfolio, as part of an overall relaunch of the famous cracker brand. Despite Bulletproof having already created the pack design for Ritz back in 2013, marketing bosses at Mondelēz felt the […]
[READ MORE]

Vivo Reveals Updated Logo and Branding

Smartphone manufacturer Vivo has unveiled a new visual identity, which not only includes a new company logo but also a bespoke brand colour as well as custom Chinese Language and English Language fonts. “Vivo has evolved from a follower to a leader in the tech and lifestyle industry,” claims Spark Ni, senior vice president of […]
[READ MORE]

Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
[READ MORE]

Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
[READ MORE]

Xe Currency Converter Gets New Logo Design by SomeOne

Branding agency SomeOne has created the new logo and branding for popular online currency converter Xe. Arguably one of the first businesses to be built on the internet, Xe started life in Canada in 1993 as Xenon Laboratories. Its currency converter was launched later in 1995 and it has since grown into one of the […]
[READ MORE]

Arena Football League Reveals New Logo Design

The Arena Football League (AFL) has officially unveiled its new logo design as part of what it claims is a “monumental shift” in visual identity. Marking the first time the indoor American football league has introduced a new logo since 2003, the new design signalises “the exciting future of gamification and new technologies the AFL […]
[READ MORE]

Flexdrive Car Subscription Service Reveals New Logo Design

Vehicle subscription service flexdrive has revealed an all-new logo and website design as part of a major rebranding effort. Describing itself as a “Netflix for cars”, the rideshare service launched in 2014 and is currently available in 17 cities across the USA. It has also recently expanded into Europe in countries such as Denmark and […]
[READ MORE]