Pure Leaf Tea Gets Brand Refresh by PB Creative

Pure Leaf has relaunched its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. As well as shifting Pure Leaf from plastic jars to a more sustainable carton format, the design consultancy has also reverted to a black colour scheme across all of the brand’s […]
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Navy Pier Debuts New Logo Design as Part of Major Rebrand

Navy Pier, said to be one of the top-attended destinations in America’s Midwest, has revealed its newly redesigned logo to the public. Created in partnership with Chicago-based brand strategy and design firm ColorJar, the redrawn logo accompanies the Pier’s brand refresh, which will be brought to life across the Pier, Chicago and the region beginning […]
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Choice Hotels Reveals New Logos for Four of Its Hotel Brands

Choice Hotels has unveiled refreshed logos for four of its midscale brands, namely, Quality Inn, Clarion, Sleep Inn, and MainStay Suites. The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the […]
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Offthetopofmyhead Brands Police Care Champions

Branding agency Offthetopofmyhead has created the Police Care Champions campaign logo, identity and collateral to raise awareness of the support provided by Police Care UK. The latter is a national charity that claims to reduce the impact of harm on serving and former police officers and staff, volunteers, and their families by providing them with […]
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Dakota State University Reveals New Logo Designs

After what is being claimed as more than a year of research and planning, Dakota State University is uniting under a new brand and visual identity. The project is said to have been initiated by President José-Marie Griffiths, who joined the American university back in 2015. “Through this new brand and visual identity, we will […]
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Coldwell Banker Real Estate Unveils New Logo Design

Coldwell Banker Real Estate has unveiled a new logo design as part of a rebranding effort dubbed “Project North Star”. The most noticeable addition to the company’s logo is a star positioned in the top right corner, which it is claimed “symbolises the brand’s position in real estate as a consistent, reliable presence guiding us […]
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Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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