Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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Afterhours Reveals New Logo and Identity for Click Properties

Design agency Afterhours has created the new identity system for UK residential housing developer, Click Properties. The new look, which includes the core mark, a bespoke logotype and both print and digital assets, is said to have been inspired by the modular building techniques the company uses to build new houses. “The concept is built around […]
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JKR Rebrands The Diana Award

The Diana Award, a charity set up in memory of the Princess of Wales, has revealed a new brand identity to celebrate the woman who inspired its formation. Building on Princess Diana’s belief that ‘young people have the power to change the world’, brand design consultancy Jones Knowles Ritchie says it was appointed to create […]
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Safari Sundays Rebrands Amagansett Sea Salt

Creative agency Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation. As the salt of choice for the likes of Eleven Madison Park, which is routinely voted as one of the best restaurants in the world, Amagansett Sea Salt is considered to be no ordinary […]
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Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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Pemberton & Whitefoord Design ‘Sugarwise’ Kite Marque

London-based design consultants Pemberton & Whitefoord have produced what is being claimed to be the world’s first and only kite marque to identify the levels of sugar in food and drink products, called Sugarwise. The marque, which features a sugar-loaded teaspoon silhouette, is the only symbol used to certify foods that are low in added […]
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