Auto Trader Gets New Look by Studio Output

Studio Output has created a new brand identity for the UK’s leading automotive marketplace, Auto Trader. The latter’s wesbite gets an average 55 million monthly visits – 70% of those on mobile. Despite all this, some people still think it’s a print magazine for middle-aged men. The agency says it worked closely with the internal […]
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All-New Italy National Football Team Logo Unveiled

The Italian Football Federation (FIGC) has officially unveiled its all-new logo ahead of the 2018 World Cup. The refreshed logo design includes the Italian flag surrounded by Azzurri blue, with the word Italia written in gold across the top. There is also the inclusion of four stars that symbolise the country’s four World Cups wins in […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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Afterhours Reveals New Logo and Identity for Click Properties

Design agency Afterhours has created the new identity system for UK residential housing developer, Click Properties. The new look, which includes the core mark, a bespoke logotype and both print and digital assets, is said to have been inspired by the modular building techniques the company uses to build new houses. “The concept is built around […]
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JKR Rebrands The Diana Award

The Diana Award, a charity set up in memory of the Princess of Wales, has revealed a new brand identity to celebrate the woman who inspired its formation. Building on Princess Diana’s belief that ‘young people have the power to change the world’, brand design consultancy Jones Knowles Ritchie says it was appointed to create […]
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Safari Sundays Rebrands Amagansett Sea Salt

Creative agency Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation. As the salt of choice for the likes of Eleven Madison Park, which is routinely voted as one of the best restaurants in the world, Amagansett Sea Salt is considered to be no ordinary […]
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