U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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Ragged Edge Designs Logo and Branding for Bulb Energy

London-based creative studio Ragged Edge has designed the look for new UK energy start up, Bulb. Ragged Edge says it worked closely with the founding team to create a brand idea that would position Bulb as an alternative to ‘the big six’ corporations. The brief included naming, brand strategy and identity design. “Bulb – or Simple […]
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Studio h Creates Branding for Svalbardi’s Iceberg Water

Studio h has created the bottle, brand and packaging design for Svalbardi polar iceberg water. Svalbardi is harvested from icebergs freshly carved off glaciers in the remote polar region of the Svalbard archipelago. The ice, claimed to be thousands of years old and fresh as the day it fell as snow, is captured, melted and […]
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The DAVIS Companies Rebrands with New Logo Design

The DAVIS Companies, a U.S. employment agency headquartered in Massachusetts, has announced the release of a new logo design and the launch of a refreshed website. The changes coincide with the company’s 30th year in business, founded in 1985 by CEO Robert “Bob” Davis. “We really wanted to unify our verticals and get back to our roots,” […]
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Moving Brands Designs New Logo and Identity for Bluewolf

Design agency Moving Brands has created a new logo and identity system for global consulting agency and cloud consulting specialist, Bluewolf. Said to be a leading business consultancy in the Salesforce.com ecosystem, Bluewolf sought to communicate its strengths beyond the customer relationship management (CRM) platform. “After interviewing and workshopping with key stakeholders and customers, we worked closely […]
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Offthetopofmyhead Creates New Identity for OxfordSM

Management consultancy OxfordSM has revealed a new identity designed by Offthetopofmyhead. The project initially started off as a website redesign but ended up as a total rebrand. Based in both the UK and US, OxfordSM works with large organisations like Unilever, Vodafone and Bayer, and claims to improve commercial results through behaviour change. The business […]
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Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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