‘Brand EU’ Proposes New Logo Design for the European Union

Founded in 2014, the Brand EU Centre (Brand EU) is a London based pro-EU research and communications centre created and run by think tank Gold Mercury International. Run by Nicolas De Santis, president of Gold Mercury International, and Enrique Barón Crespo, former president of the European Parliament, the Brand EU Centre aspires to improve the […]
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Springetts Designs New Brand for AkzoNobel

AkzoNobel is relaunching its Glidden trade paint brand as Armstead with a new identity and packaging by Springetts Brand Design Consultants. The new brand name was the result of internal naming sessions at Springetts and collaboration with the client. The brief was to relaunch the brand as a paint brand for the future, a modern […]
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Centennial Cup America Logo Unveiled

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the South American Football Confederation (CONMEBOL) have unveiled the logo for the Centennial Cup America, to be played in the United States in the summer of 2016. The Centennial Cup America will mark the first time the South American championship has been played […]
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Food Lion Reveals New Corporate Logo Design

American grocery store chain Food Lion has unveiled its new logo and brand strategy. Founded as Food Town in 1957, in Salisbury, North Carolina, Food Lion currently serves more than 9 million customers each week. The logo reveal marks the beginning of a multi-year initiative that the company says will make shopping easier for customers […]
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PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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New York City FC Asks Fans to Choose Logo Design

New York City FC, which is owned by Manchester City Football Club and the New York Yankees, is asking its fans to choose the Club’s official team badge as the Club counts down to its inaugural season which kicks off in March 2015. Fans will have the opportunity to vote on their preferred badge from […]
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Elmwood Unveils Redesign for Anchor Cheddar

Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from well-known food brand Anchor. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014. Elmwood were tasked with creating a […]
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