Hotel chain Best Western has undergone a major rebrand as the company looks to engage a younger, more contemporary audience. The new look of the company will place an added emphasis on all seven of the company’s hotel brands. “For more than two decades, Best Western has had a familiar, recognisable, and visible logo. But […]
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Australian consultancy Studio Constantine has designed a new identity for Stoke-on-Trent-based ceramics brand, Reiko Kaneko. A graduate of Central Saint Martins, Reiko is British-Japanese, and draws on both influences in her work. Earlier in 2015, she approached Studio Constantine to work with the business on the development of a new visual identity. “Studio Constantine first […]
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Norwegian agency Oktan Orangeriet has designed and developed the concept and visual identity for cycling’s 2017 UCI Road World Championships, which are scheduled to take place in Bergen next September. With 1,150 participants from 80 nations, 500,000 spectators, and a reported 300 million TV viewers, it is considered to be one of the largest sporting […]
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Popular architecture blog ArchDaily has revealed a special edition logo design in honour of famed architect and designer, Le Corbusier. The website, which is considered to be one of the leading architectural websites in the world, and which was founded in March 2008, published the logo across its website and social media assets on the […]
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Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer. Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted […]
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Global branding firm Lippincott has revealed details of its role in the development of Optiv Security’s new brand name, strategy, logo and visual system. Optiv is the newly formed company from the merger of Accuvant and FishNet Security, which joined together earlier this year to create what is claimed to be North America’s largest cyber […]
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