General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]
[READ MORE]

Insurance Broker Acrisure Reveals New Logo

Acrisure, said to be one of the world’s top-10 insurance brokers, has unveiled its new logo and brand identity, which is claimed to support the company’s drive “to become the most tech-enabled insurance broker in the world”. Visually, Acrisure’s new logo is an evolution of its legacy mark while it also acknowledges the brand’s efforts […]
[READ MORE]

Sock Manufacturer Renfro Reveals New Logo

Renfro Corporation, a leading manufacturer and marketer of some of the world’s most famous sock brands, has rebranded to Renfro Brands. The name change is accompanied by a new visual identity, inclusive of a redesigned logo, and the launch of a new direct-to-consumer marketplace called “Loops & Wales”. The new look has been developed by Bruce […]
[READ MORE]

Data Migration Company Tervela Unveils New Name and Logo

Data migration, sync, and backup solution specialist Cloud FastPath has shed the Tervela name and unveiled an all-new logo design. Formerly known as Cloud FastPath by Tervela, the launch of the rebrand also sees the release of the beta version of the tech company’s next generation cloud-based software. “We are proud to release both the […]
[READ MORE]

Hulsbosch Rebrands Tyro Bank

Business-only bank Tyro has unveiled a new logo and visual identity as part of a strategic repositioning project undertaken by branding consultancy, Hulsbosch. The Sydney-headquartered company is a payment specialist that provides merchant customers with EFTPOS machines, or electronic card readers. Founded back in 2003, the ‘fintech’ start-up was the first new entrant into the […]
[READ MORE]

Law Firm Arnold & Itkin LLP Reveals New Logo

Arnold & Itkin LLP, a personal injury law firm serving clients across America, has unveiled a brand-new look and feel for the firm, including a redesign of their logo, an overhaul of its imagery, and an all-new website. Designed by marketing and technology company Scorpion, the refreshed identity is claimed to reflect the law firm’s […]
[READ MORE]

Motor1.com Unveils New Logo Designed by Pininfarina

Global car news and reviews website Motor1.com has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]
[READ MORE]