Exotix Capital Unveils New Name and Logo as Part of Rebrand

Brand writing agency Reed Words has created the new name and brand strategy for developing markets investment bank Exotix Capital, which is relaunching as Tellimer Group. Founded 20 years ago, the London-based company is claimed to be the world’s only fully integrated platform focusing on developing markets, delivering insights, analytics, markets and advisory services. More […]
[READ MORE]

U.S. Bank Wells Fargo Unveils New Logo Design

Wells Fargo, the fourth-largest bank in America, has unveiled a refreshed logo and visual identity as part of a new marketing push dubbed “This is Wells Fargo”. Developed in collaboration with advertising agency BBDO-San Francisco, the new publicity blitz follows on from the 2018 “Re-established” campaign and “demonstrates the company’s ongoing progress in building a […]
[READ MORE]

Trustpilot Reveals New Logo Design

Online business review website Trustpilot has unveiled a new logo, colour palette, and other visual elements as part of an identity refresh. Said to be the result of a year-long period of research involving both consumers and companies, the new look has been created in collaboration with branding agency venturethree. Trustpilot also says it will […]
[READ MORE]

‘The London Dolls’ Beauty Salon Rebranded by BTL Brands

Branding agency BTL Brands has relaunched Hackney beauty salon, The London Dolls, with a new brand – THELDNDLS – to appeal to the “young, tech-savvy woman”. The agency says it was challenged to relaunch the brand to bring it up to date with the “female empowered era”, whilst not changing the potentially divisive name. As […]
[READ MORE]

Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
[READ MORE]

National Association of Realtors Unveils New Logo Design

The National Association of Realtors, which is said to be America’s largest trade association, representing 1.3 million members involved in the residential and commercial real estate industries, has revealed a new logo design. The new mark, redesigned for the first time in 45 years following a nearly year-long rebranding process, leverages many of the familiar […]
[READ MORE]

Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
[READ MORE]