Ragged Edge Brands ‘Smart’ Supplement – Heights

Ragged Edge has created the brand strategy, name and identity for Heights, which is being touted by its makers as “the world’s first smart supplement”. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular ‘brain-training’ advice, mixing nutrition, knowledge and exercise to enable people to achieve better cognitive […]
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Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
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ZPE Systems Unveils Logo and Brand Redesign

Computer software specialist ZPE Systems has announced the opening of its new larger corporate headquarters in Fremont, California, as well as the opening of ZPE Europe in Dublin, Ireland. To mark the new expansion, ZPE, which stands for “Zero Point Energy”, has also unveiled a new logo design and website as part of a brand refresh […]
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Identity Design for Printing Company, ‘Penstripe’

Back in Autumn 2012, Leeds Booklet Printing Company engaged Bristol-based creative agency Taxi Studio to devise and deliver an entirely new brand name and identity system for their business – bespoke, academic planners. Taxi’s involvement encompassed all aspects of the rebranding process, including DNA workshops, strategic positioning, customer research, name generation, design, artwork and roll-out […]
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‘Running Man’: Identity Design for a Sports Psychologist

Polish designer Robert Zajac was commissioned to design and develop an identity programme for sports psychologist, Ewa Serwotka. The logo design is simple but strikingly effective. A Masters graduate from the University of Wrocław’s School of Social Sciences, Ewa works with athletes, coaches and also parents of young athletes. Her academic and vocational activities are […]
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