JWA and Pentagram Team Up to Brand London’s ‘Culture Mile’

Jane Wentworth Associates (JWA) and Pentagram have worked together to create the branding and identity for Culture Mile – a new initiative that is aiming to transform a section of the City of London into a major arts and culture hotspot. The 10 to 15-year project is currently being led by the City of London Corporation – the […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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LOVE Brands Luxury Fashion Boutique, PERI.A

Manchester agency, LOVE, says it got a call back in 2016 from Peri Arenas, a socialite from Los Angeles, needed a branding job for her upcoming fashion store. “She wanted to shake up the American fashionscape, which had, in her opinion, become boring and safe. Think seriously quirky jewellery, in-your-face accessories, pop inspired prints and […]
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SomeOne Helps to Brand London 2017

Next month, London’s Queen Elizabeth Olympic Park is set to host the 2017 IAAF World Championships. The London Championships will be the 16th in the event’s 34-year history, and will see the likes of Mo Farah and Usain Bolt joining the competition to bring home a medal. And before then, the eighth edition of the World […]
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Offthetopofmyhead and Thinking Room Create Brand Identity for Liferaft

Agencies Offthetopofmyhead and Thinking Room have worked together to create a brand identity for Liferaft, a new “online toolkit” designed to be used by people living with disabilities and their carers. The portal has been set up by start-up company Kuradocs, which was in turn founded by Nicola Murgatroyd, a mother whose child was born […]
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Cleveland Cavaliers Unveil New Logo Design

The Cleveland Cavaliers have introduced an updated logo collection that will launch in the upcoming 2017-18 season. The Cavs collaborated with the design team at Nike, who will become the NBA’s official uniform provider for the 2017-18 season, to create a logo suite that will complement the look of the new Cavaliers uniforms which are […]
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PB Creative Unveils Design for New Sports Nutrition Brand, ‘Be’

PB Creative has created the identity and packaging design for ‘Be’, a new sports supplement brand that has just launched in the UK, Europe and the US. Parent company Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe […]
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