Jane Wentworth Associates (JWA) and Pentagram have worked together to create the branding and identity for Culture Mile – a new initiative that is aiming to transform a section of the City of London into a major arts and culture hotspot. The 10 to 15-year project is currently being led by the City of London Corporation – the […]
[READ MORE]
American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
[READ MORE]
Manchester agency, LOVE, says it got a call back in 2016 from Peri Arenas, a socialite from Los Angeles, needed a branding job for her upcoming fashion store. “She wanted to shake up the American fashionscape, which had, in her opinion, become boring and safe. Think seriously quirky jewellery, in-your-face accessories, pop inspired prints and […]
[READ MORE]
Next month, London’s Queen Elizabeth Olympic Park is set to host the 2017 IAAF World Championships. The London Championships will be the 16th in the event’s 34-year history, and will see the likes of Mo Farah and Usain Bolt joining the competition to bring home a medal. And before then, the eighth edition of the World […]
[READ MORE]
Agencies Offthetopofmyhead and Thinking Room have worked together to create a brand identity for Liferaft, a new “online toolkit” designed to be used by people living with disabilities and their carers. The portal has been set up by start-up company Kuradocs, which was in turn founded by Nicola Murgatroyd, a mother whose child was born […]
[READ MORE]
The Cleveland Cavaliers have introduced an updated logo collection that will launch in the upcoming 2017-18 season. The Cavs collaborated with the design team at Nike, who will become the NBA’s official uniform provider for the 2017-18 season, to create a logo suite that will complement the look of the new Cavaliers uniforms which are […]
[READ MORE]
PB Creative has created the identity and packaging design for ‘Be’, a new sports supplement brand that has just launched in the UK, Europe and the US. Parent company Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe […]
[READ MORE]
