Seattle Seahawks Unveil New Alternate Logo Design

American football team the Seattle Seahawks have revealed an all-new alternate logo design. Created by a graphic designer Kevin McCoy, the design process for the new logo is said to have taken over two months, and included several rounds, multiple revisions and a total of 36 logo proposals. “The first round was nothing but exploration […]
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SEAT Reveals Final Shortlist in Car Naming Contest

Alboran, Aranda, Avila or Tarraco. One of these four Spanish place names will designate SEAT’s future third SUV model, which will be going on sale in 2018. SEAT boss Luca de Meo made the announcement during his speech at this week’s Frankfurt Motor Show. For the first time in the history of the brand, the […]
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Citroën Unveils New Global Brand Signature

French carmaker Citroën has unveiled an all-new global brand signature that will be displayed for the first time at next week’s Frankfurt Motor Show. Dubbed “Inspired By You”, the new signature is directly linked to the “Citroën Inspired By You” brand campaign that was originally revealed at the 2016 Paris Motor Show, before being rolled […]
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Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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Afterhours Reveals New Logo and Identity for Click Properties

Design agency Afterhours has created the new identity system for UK residential housing developer, Click Properties. The new look, which includes the core mark, a bespoke logotype and both print and digital assets, is said to have been inspired by the modular building techniques the company uses to build new houses. “The concept is built around […]
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To the Point Brands Hair Salon ‘Skyler London’

London-based agency To the Point has completed the branding for new hair salon Skyler London, which officially opens at the start of next month. The new business is the brainchild of Skyler McDonald, who has previously been awarded London Hairdresser of the Year and voted The UK’s Top Colour Expert by HAIR magazine. She has […]
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Rakuten Unveils New Logos to Unify Global Brands

Japanese e-commerce and internet giant Rakuten has revealed a series of new logo designs as part of plans to unify its global branding. The rebranding coincides with the company’s 20th anniversary and with the launch of a new £47m a year shirt sponsorship deal with Barcelona football club. The new look includes a more compact […]
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