& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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Staples Reveals New Logo Design

Office supply retailer Staples has revealed an updated logo as part of a major brand refresh. After well over a quarter-century of being known for its slanted “L” logo, the American company is introducing an all-new design that grants the staple a more prominent role, set in what is described as “a friendly and approachable” […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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B&B Studio Designs New Kids’ Range for Kabuto Noodles

Instant noodle brand Kabuto has released a new range of noodle pots targeted specifically at kids, with design by London-based branding agency B&B studio. Following feedback from their consumers that many parents were giving the noodle pots to their children as an after-school snack, the company asked B&B to craft a new kid-friendly range extension […]
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& SMITH Brands New Boutique Hotel Brand, ‘SALT’

SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. The first in a series of planned openings within the SALT brand, the 59-room boutique hotel aims to introduce “a new breed of hospitality for the culturally curious, […]
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